How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

Other Publishing stories related to: 'How Bookshop Windows Can Support Digital Promotion Campaigns'

Quercus reveals UK tour and campaign for Emily Ratajkowski’s 'My Body'

Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 11:59:42 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #emily ratajkowski

Trade Segments Had Double-Digit Gains in August

The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #trade segments #double-digit gains #adult category #report results #trade publishing

Authors Guild doubles down on support of antitrust suit against publisher mega-merger

The Authors Guild likes what it sees in the federal antitrust suit aiming to block the $2 billion merger of Penguin Random House and Simon & Schuster. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-05 22:15:11 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #simon schuster #penguin random house #authors guild

Osei promoted to junior agent at The Good Literary Agency

The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 05:38:45 UTC ]
More news stories like this | News stories tagged with: #literary agent #literary agency

HarperFiction promotes Shea and Clarke

HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 09:04:55 UTC ]
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Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
More news stories like this | News stories tagged with: #31st october #springer nature

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers

PRH Once Again Extends Temporary E-book, Digital Audio Terms for Libraries

The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

S&S Children’s Books promotes Wersocki Morris, Horrox and Wilson

Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 18:19:02 UTC ]
More news stories like this | News stories tagged with: #ss children #publicity teams

GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
More news stories like this | News stories tagged with: #springer nature

Springer Nature at Frankfurt: Physical Stand, Digital Programming

Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
More news stories like this | News stories tagged with: #digital programming #digital discussions #springer nature

DK partners with Kahoot! to improve digital learning

DK is partnering with educational gaming platform Kahoot! to improve digital learning.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #climate action #scott morrison #australian readers #news corp

Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business

Headline promotes Yule and Packer as non-fiction strategy expands

Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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Duo open Next Page, an inclusive bookshop in North Hertfordshire

A new children’s bookshop in Hitchin is specialising in inclusive titles, including books that celebrate neurodiversity.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 14:30:39 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters