High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the average number of heavy-stock pages per ad increase Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
News tagged with: #advertising budgets #data collected #high-impact ads #average number

Other Publishing stories related to: 'High Impact Ads on the Rise for MPA Members'


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Publishing execs express concern over generative AI’s impact on traffic and IP protections

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday

[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #generative ai #content production #publishing summit


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Amazon's Kindle Scribe is up to 22 percent off for Prime members

Amazon has rolled out a new Kindle Scribe sale for Prime members. Each configuration of the 10.2-inch ereader is up to 22 percent off, which brings the base version with 16GB of storage and Amazon's "Basic Pen" stylus down to $265. That's $75 off the device's usual price and only $10 more than... Continue reading at Engadget

[ Engadget | 2023-09-19 15:15:36 UTC ]
More news stories like this | News stories tagged with: #book directly #google drive #generally speaking #pen support #buying advice #follow @engadgetdeals #kindle


British Academy Names a Shortlist; Reports on Sales Impact

London's British Academy Book Prize reports on its 2022 winner's sales and rights deals as it releases its 2023 nonfiction shortlist. The post British Academy Names a Shortlist; Reports on Sales Impact appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-12 12:57:48 UTC ]
More news stories like this | News stories tagged with: #rights deals #book prize


ALA Seeks Member Input on 'Freedom to Read Statement' Revision

In the midst of a historic attack on the freedom to read, the American Library Association has announced a series of "listening sessions" which could lead the first revision of the landmark Freedom to Read statement since 2004. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #landmark freedom #read statement #listening sessions #library association


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Making ‘Necessary Trouble’: A historian rises above her roots

Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Stakes Are High as Judge Hears Motion to Block Texas Book Rating Law

A federal judge in Texas is hearing oral arguments on a high stakes motion filed by a coalition of booksellers and book industry advocates to block the state’s controversial new book rating law from taking effect on September 1. Attorneys for the state of Texas are asking the court to dismiss... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #taking effect #book industry


The Netherlands’ Wolters Kluwer Touts Citation Highs for Lippincott

Lippincott portfolio medical research journals from Wolters Kluwer scored strong positions in Clarivate's journal-citation rankings. The post The Netherlands’ Wolters Kluwer Touts Citation Highs for Lippincott appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-10 21:52:02 UTC ]
More news stories like this | News stories tagged with: #wolters kluwer


Married to the mob: the rise of the smartphone in fiction

They interrupt narrative and disrupt plot – no wonder novelists have been slow to warm to mobile phones. But a new generation is putting technology at the heart of their workWhat do you call a phone when it rings in a fictional world? “Mobile” and “cell” are old, “smartphone” is almost a... Continue reading at The Guardian

[ The Guardian | 2023-07-22 10:00:09 UTC ]
More news stories like this | News stories tagged with: #mobile technology #daily life #dinner table #paul auster #write novels #novelists


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


World Editions publishing has been bought out by a senior staff member.

Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
More news stories like this | News stories tagged with: #world editions #previously owned


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


Get a call or a critique from a high-powered agent AND do good in the world.

Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction.  The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
More news stories like this | News stories tagged with: #phone call #publishing industry #literary agents #literary agent


Indigo Loses Reisman, Four Board Members

Indigo Books & Music, Canada's dominant bookstore chain, announced founder Heather Reisman will retire in August; simultaneously, four board members resigned with one citing a loss of confidence in the board and mistreatment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #board members #bookstore


Richard Snyder, ‘warrior-king’ of publishing who presided over rise of Simon & Schuster, dead at 90

Richard Snyder, a visionary and imperious executive at Simon & Schuster who presided over the publisher’s exponential rise during the second half of the 20th century and helped define an era of growing corporate power, has died Continue reading at ABC News

[ ABC News | 2023-06-08 01:26:39 UTC ]
More news stories like this | News stories tagged with: #simon schuster #20th century