High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the average number of heavy-stock pages per ad increase Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
News tagged with: #advertising budgets #data collected #high-impact ads #average number

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7 Books Written as Letters to Family Members

When I began writing my unborn son a letter in 2018, a book was the furthest thing from my mind. I wasn’t trying to unpack the countless ways in which the words “all men are created equal” have failed us in this country. Instead, I was thinking that I would write a letter, something that […] The... Continue reading at Electric Literature

[ Electric Literature | 2024-03-05 12:00:00 UTC ]
More news stories like this | News stories tagged with: #family members #began writing #created equal #electric literature #books written


Summit Books Rises Again

Summit publisher Judy Clain’s inaugural acquisition, a debut novel titled ‘Great Black Hope’ by Rob Franklin, bodes well for storied imprint’s relaunch. Clain, previously editor-in-chief of Little, Brown, called Franklin “the writer we dreamed of publishing” at Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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4 New Highly Anticipated Sophomore Novels

This week, four authors of acclaimed debut novels—Xochitl Gonzalez, Rachel Lyon, Lucas Rijneveld, and Adelle Waldman—return for their sophomore efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with: #lawsuit filed #dominant position #digital advertising #czech republic #publishers including


Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek

[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this | News stories tagged with: #adobe analytics #nielsen


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Binc Announces Three New Board Members, Introduces New Board Executives

In addition to announcing changes to its executive committee, the Book Industry Charitable Foundation this week named three new board members: Christian publisher Chriscynethia Floyd, former Abrams CEO Michael Jacobs, and Vermont bookseller Emma Kaas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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For all the hype in 2023, we still don’t know what AI’s long-term impact will be | John Naughton

As with the printing press and the dotcom boom, initial frenzy and speculation obscures the lasting legacy of new technologies“Innovation,” wrote the economist William Janeway in his seminal book Doing Capitalism in the Innovation Economy, “begins with discovery and culminates in speculation.”... Continue reading at The Guardian

[ The Guardian | 2023-12-30 16:00:37 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


Lennar, Scholastic fall; Costco, Steel Dynamics rise, 12/15/2023

Stocks that traded heavily or had substantial price changes on Friday: Lennar, Scholastic fall; Costco, Steel Dynamics Continue reading at ABC News

[ ABC News | 2023-12-15 21:17:56 UTC ]
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We Need Your Help: Support Lit Hub, Become a Member

Dear Lit Hub Reader, We need your help. For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. Now, as one of the last independent book-focused publications on the internet, we want to cover an even larger part of that world. Because of you, Lit Hub has […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-15 08:22:22 UTC ]
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Read these great books published by Lit Hub staff members in 2023.

As you probably know, Literary Hub is produced by a small staff; most of us are writers, and/or moonlight as editors on other projects. This year, four of our number—that would be 36% percent of full time Literary Hub staffers, not too shabby—published books, which is certainly worthy of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-11 17:52:31 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
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Simon & Schuster Names Its New Board Members

A deep bench of experience, from Penguin Random House and Disney to TikTok and YouTube, is on Simon & Schuster's new board of directors. The post Simon & Schuster Names Its New Board Members appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-07 21:21:07 UTC ]
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Simon & Schuster Board Announced: Members Come from Disney, TikTok and Publishing

The publisher’s new board of directors has expertise spanning the life cycle of a book. Continue reading at The New York Times

[ The New York Times | 2023-12-07 14:45:23 UTC ]
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Richard Sarnoff, Madeline McIntosh Among New Simon & Schuster Board Members

Following the purchase of Simon & Schuster by private equity firm KKR, the publisher has named its new board of directors, which includes S&S CEO Jonathan Karp, industry veteran Richard Sarnoff, and former Penguin Random House US CEO Madeline McIntosh. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #madeline mcintosh #simon schuster #penguin random house