Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 11:00:36 UTC ]
News tagged with: #biggest change #ad buyers #content producers #digital content

Other Publishing stories related to: 'Here’s How the IAB’s NewFronts Work'

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company, saying it worked to disrupt elections

Time to work together, Academic Book Trade Conference told

The academic book trade must “work together in these turbulent times”, in the face of Brexit, political turmoil and the impact of the Teaching Excellence Framework, the Academic Book Trade Conference was told. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #turbulent times

This is a visualization exercise that actually works, according to neuroscience

Many self-help books and gurus tout visualization as the key to their success. Is it effective? A neuroscientist says yes, provided that you harness your brain appropriately. I’m a big believer in the power of creating a visual “action board.” Doing so can prime your brain to grasp... Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
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What I needed as a working-class writer

There’s a lot of debate about diversity in publishing—but how exactly can working class writers overcome the barriers? Kia Abdullah offers five tools that made a difference for her. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #ad formats #garett sloane

Press Release: Meredith and Hearst Among First Publishers to Commit to Adopting IAB Tech Lab Transparency Label

This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
More news stories like this | News stories tagged with: #data set #press release #provide advertisers

Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini

Target's first NewFronts pitch excludes content

NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv #red carpets #content side #original content

NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #rupert murdoch #ben winkler #long night

‘SpongeBob SquarePants’ game show for super fans is in the works

Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spongebob squarepants

Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world cup #sarah personette #wide swath #live video #personal information #similar route

Richard Charkin: Reflections on Publishing Association Work

Richard Charkin looks back at his four decades with the UK's Publishers Association and the many book publishing issues the PA dealt with. The post Richard Charkin: Reflections on Publishing Association Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard charkin #publishers association

Rigoberto González on how his latest work, 'The Book of Ruin,' gives voice to nature

Rigoberto González’s recent book of poetry, "The Book of Ruin," has a dark core. “It’s an apocalyptic narrative,” González tells The Times in a video interview. “I’m imagining the end of the world: climate change, all of the different damage that we’ve done to this world. I’m exploring the ways... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest work #video interview #climate change

Rowling backs Killer Women's BAME and working class support scheme

Female crime writing group Killer Women is launching a scheme to support emerging authors from BAME and working-class backgrounds, endorsed by J K Rowling, Ann Cleeves, Val McDermid and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann cleeves #val mcdermid #martina cole

Putting Faith to Work: Books Address Poverty and Hunger

Four forthcoming titles from religion publishers combine faith with activism against homelessness, poverty, and hunger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles

Printed Matter's LA Art Book Fair returns to the Geffen at MOCA with artist-made works

If you're a book lover with a soft spot for visual art, you might want to plan a trip to the Geffen Contemporary at MOCA this weekend, where the 2019 LA Art Book Fair will be taking over the Little Tokyo museum. The annual book fair, first held in Los Angeles in 2013, is a celebration of artists’... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lover