What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook and Instagram, which the social network owns, want more brands trying them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders. "You're going to start seeing a ton of these on Facebook," said one advertising executive who has seen a guide produced by Facebook for marketers called "Hacking Facebook Autoplay." Cinemagraphs have been around for a few years, made popular by two artists well-known in ad circles, Kevin Burg and Jamie Beck. The format is a type of GIF, a photo in which only a piece of the image is subtly moving. As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. #bbalenciaga #cinemagraph A video posted by Jamie Beck (@annstreetstudio) on Dec 10, 2014 at 2:29pm PST The style has been used in ads on Tumblr created by Burg and Beck, and now Facebook is giving it a whirl. "Because of autoplay, brands need to be doing more with this stuff," the ad exec noted. "This is something that plays out with motion in... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget
[ Engadget | 2023-06-01 14:00:33 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Strong North American manga sales in recent years have resulted in a vibrant and still-growing marketplace offering a wide range of manga and manga-adjacent pop culture content from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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After Lonesome Dove author Larry McMurtry died in 2021, his bookstore in Archer City, Texas, was turned over to the long-term store manager, Khristal Merklin. But as CNN reports, in November 2022, the deed was snapped up by Fixer Upper’s Chip Gaines. Will Gaines tear out the bookshelves and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-23 14:27:50 UTC ]
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