What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook and Instagram, which the social network owns, want more brands trying them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders. "You're going to start seeing a ton of these on Facebook," said one advertising executive who has seen a guide produced by Facebook for marketers called "Hacking Facebook Autoplay." Cinemagraphs have been around for a few years, made popular by two artists well-known in ad circles, Kevin Burg and Jamie Beck. The format is a type of GIF, a photo in which only a piece of the image is subtly moving. As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. #bbalenciaga #cinemagraph A video posted by Jamie Beck (@annstreetstudio) on Dec 10, 2014 at 2:29pm PST The style has been used in ads on Tumblr created by Burg and Beck, and now Facebook is giving it a whirl. "Because of autoplay, brands need to be doing more with this stuff," the ad exec noted. "This is something that plays out with motion in... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-10 00:00:00 UTC ]
News tagged with:
#phone interview
Due out in January, the book deals with ‘some of the crucial moments of his papacy and some of the most controversial questions of our present times’Pope Francis has written an autobiography, publisher Penguin Random House (PRH) has announced. Hope, which will be published globally in January... Continue reading at The Guardian
[ The Guardian | 2024-10-16 15:07:45 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#publisher penguin
#book written
#catholic church
#published globally
#sitting pontiff
#book deals
#pope francis
Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | All news stories tagged with:
#newspaper publisher
#tv channels
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Companies itching to go public face a tough choice as the fall IPO window opens: take the leap with markets near all-time highs, or wait until next year when risks around interest rates and the U.S. election have faded.The window, roughly the nine-week stretch from Labor Day until the Nov. 5... Continue reading at Crains New York
[ Crains New York | 2024-08-28 16:53:32 UTC ]
More news stories like this | All news stories tagged with:
#academic publisher
#step back
#step forward
#greater china
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
This fall, Broadleaf Books will publish 'Justice for Marcus Garvey: Look for Me in the Whirlwind,' a compilation of essays edited by Garvey's son that includes contributions by Black authors, booksellers, and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#black authors
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#creative director
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#publishers make
#great place
#makes sense
#run ads
#ad formats
#$250 million
#$5 million
After posting lackluster financial results for the first nine months of fiscal 2024, Scholastic’s hopes for a good fourth quarter did not materialize, with the company posting a 10% decline relative to last year’s record quarter and finishing the year down 7% from 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#good morning
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#tv briefing
The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#editorial assistant
Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#ebooks
#macmillan learning
#cengage learning
Poets write some of the best memoirs, and this one will have you feeling like you're in each of these cities. Continue reading at Book Riot
[ Book Riot | 2024-05-22 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#times square
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week
[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with:
#lulu
In the event of a lawsuit, the U.S. government would likely argue national security issues. Legislation forcing TikTok’s parent company to sell the video-sharing platform or face a ban in the U.S. received President Joe Biden’s official signoff Wednesday. But the newly minted law could be in... Continue reading at Fast Company
[ Fast Company | 2024-04-25 14:12:32 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#user data
#chinese authorities
#expressed concerns
#amendment rights
#uphill battle
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#ad inventory
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#companies owned
#ad industry