Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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#hearst magazines
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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#advertising director
The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
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#editorial approach
Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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#multiple titles
#hearst magazines
Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
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#hearst magazines
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
#editorial content
#usa today
#york office
Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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#kamila shamsie
#paul theroux
#henning mankell
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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#betting big
#rising stars
#david cohen
#universal mccann
The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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#chinese authorities
Scholastic will refresh the Horrible Histories series to mark the books' 20th anniversary in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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#horrible histories
#younger readers
#20th anniversary
Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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#igloo books
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Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
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#magazine portfolio
Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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#shrinking sales
#publishing formats
#savvy marketing
Hachette UK has insisted its model of selling ebooks with Digital Rights Management included [... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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#hachette uk
#selling ebooks
Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
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#online publishers
The Fifty Shades phenomenon has propelled Random House to the top of the publisher charts for the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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#publisher charts
Hearst Magazines International (HMI) is set to release its Singapore edition of Esquire, which will debut as a September issue and will be the brand’s 25th global edition. Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-20 00:00:00 UTC ]
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#september issue
Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week
[ Media Week | 2012-07-19 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
#ad tech
Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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In another hopeful sign that the magazine industry—or, at least, some segments of it—may be turning an important corner, Hearst’s Elle brand is preparing to relaunch an extension, Elle Accessories, to include a projected 200-page, oversized print edition published twice per year, along with a Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-19 00:00:00 UTC ]
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#hopeful sign
#elle brand