Hearst’s Troy Young: The modern publisher needs a platform

In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different from a magazine,” he said. "A brand connected to a media strategy that meets a need or has a clear point of view is a fundamental starting point." The post Hearst’s Troy Young: The modern publisher needs a platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-24 00:00:00 UTC ]
News tagged with: #platform appeared #hearst magazines #post hearst #troy young #modern publisher #media strategy

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Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
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Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday

[ Digiday | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channel #content directly #social networks #media companies #losing control #audience growth #business models

Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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Oetinger34, Community-Based Publishing Platform, To Release First Titles

This July, the first titles will appear from Oetinger34, a creative platform for authors, illustrators and readers launched by German publisher Oetinger in 2014. The post Oetinger34, Community-Based Publishing Platform, To Release First Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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3 Principles to Multi-Platform Publishing

[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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Tolino Launches Self-Publishing Platform in Germany

Tolino, a German alliance of booksellers, launched a self-publishing platform, Tolino Media, which has already attracted notable, self-published authors in Germany. The post Tolino Launches Self-Publishing Platform in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
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Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday

[ Digiday | 2015-04-15 00:00:00 UTC ]
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What Happens When Platforms Turn Into Publishers?

If you&rsquo;re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites&rsquo; traffic, and 75 percent of BuzzFeed&rsquo;s. Now, according to a report in The N ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Hearst president David Carey: ‘We’re a content company with a platform mentality’

As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday

[ Digiday | 2015-03-23 00:00:00 UTC ]
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The publishers that put their content directly on social platforms

As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday

[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #social platforms #creating content #designed specifically

Hearst CTO on the publisher’s plans for the future

Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-25 00:00:00 UTC ]
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College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Huddle unveils secure publishing platform

Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews

[ Betanews | 2014-08-28 00:00:00 UTC ]
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When publishers’ platform dreams become nightmares

Publishers are discovering that giving contributors the keys to their publishing platforms often opens up a host of new issues. The post When publishers’ platform dreams become nightmares appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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PW Launches GalleyTracker, A Review Copy Submission Platform for Traditional Publishers

PW is pleased to announce GalleyTracker, a new platform for submitting review copies for our consideration. The system enables publishers to submit print and digital galleys as well as all related information and to check review status on their submissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
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