Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman" show on Scripps' Food Network. The first issue debuted on June 6 and was sold only in Walmart. After a successful opening issue -- Hearst printed another 100,000 copies after the first 150,000 sold out -- The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam's Club, Target, Walgreens and CVS in addition to Walmart. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
News tagged with: #distribution strategy #joint venture #pioneer woman #food network #barnes noble

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Woman detained after reading Syria art book on flight

Publisher Saqi Books has said it is saddened after a British Muslim NHS worker was detained after reading one of their titles on Syrian culture onboard a flight. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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5 surprising facts about the Patty Hearst kidnapping saga

A new book chronicles the kidnapping of Patty Hearst and its stunning aftermath. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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Trends: Sourcebooks Expands Book Personalization to Business Titles

Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list #search giant #news articles #change today


New York Magazine Makes “The Case Against the Media”

Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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‘Expand the Number of Readers’: Brazil’s Miriam Gabbai

With economic shrinkage forecast to continue, Brazil's publishing industry battles educational and distribution challenges: 'We've had to reinvent ourselves,' says a key player in the book business. The post ‘Expand the Number of Readers’: Brazil’s Miriam Gabbai appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution challenges #key player #book business


Amazon expands Prime Now service to Glasgow

Amazon has brought its Prime Now service to Scotland, offering a fast delivery service in Glasgow on thousands of items, including Harry Potter and the Cursed Child.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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How Meredith’s magazines are shifting to video

Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday

[ Digiday | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #facebook live #big focus #live videos #video appeared #generate revenue


Amtrak to Launch New National Magazine

A longtime seatmate on the Northeast Corridor, Arrive magazine leaves the station. The post Amtrak to Launch New National Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-25 00:00:00 UTC ]
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Amazon Singles Classics brings stories from magazines to Kindle

If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget

[ Engadget | 2016-07-19 00:00:00 UTC ]
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Dynamite Entertainment Taps ’70s TV to Expand Lineup of Comics

A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times

[ The New York Times | 2016-07-18 00:00:00 UTC ]
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Magazine Publishers Begin to Embrace Virtual Reality

Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Reuters Printing Special Edition Magazine for National Conventions

Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Vice Media Purchases Garage Magazine

The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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The Good and the Bad in the Art of Magazines

From cutlines to Q&A’s, most brands could learn from what works. The post The Good and the Bad in the Art of Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-05 00:00:00 UTC ]
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Hibert Publishing Sells Off Magazine Assets

Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
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Children's, YA Graphic Novels Get Expanded BISAC Codes

In a move that will help publishers, retailers and librarians to more precisely describe and categorize children's and YA graphic novels, BISG will offer an expanded number of BISAC codes and subject headings for the category beginning in January 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands