As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Annual literary festival The Laugharne Weekend is appealing for cash after being denied funding from Arts Council Wales (ACW) for the first time in the event's 12-year history. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 16:58:59 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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This year’s Booker and Turner prizes tell us artists and even judges are repudiating the winner-takes-all award. It may be time to find new ways to celebrate the artsThe past year has been a curious one for cultural prizes. The Booker, when the judges failed to agree on a single winner, ended up... Continue reading at The Guardian
[ The Guardian | 2019-12-15 18:25:01 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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India has sent Spanish translations and more than 100 authors to Mexico’s Guadalajara International Book Fair as the show's guest of honor. The post India in Guadalajara: ‘Translation is Part of Our Mental Makeup’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-04 09:30:57 UTC ]
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Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-27 05:00:36 UTC ]
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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Murdoch was responding to a question at AGM about time given to ‘climate deniers’ by News Corp outlets in AustraliaNews Corp executive chairman Rupert Murdoch has said “there are no climate change deniers around I can assure you” after he was asked at the corporation’s AGM why his company gives... Continue reading at The Guardian
[ The Guardian | 2019-11-21 01:47:18 UTC ]
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Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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After Hearst Connecticut Media reported on a lawsuit alleging past sexual abuse at the Boys & Girls club in Greenwich, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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