As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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The pop star-turned-fashion mogul was always defined by men. Now, she’s defining herself. Continue reading at The Washington Post
[ The Washington Post | 2020-02-11 13:43:43 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
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Rupert Murdoch’s News Corp and Fox cited for ‘frustrating’ coverage of Australian bushfiresRupert Murdoch’s son has strongly criticised his family’s news outlets for downplaying the impact of the climate crisis, as bushfires continue to burn in Australia.James Murdoch and his wife, Kathryn,... Continue reading at The Guardian
[ The Guardian | 2020-01-14 13:39:30 UTC ]
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Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
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U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Some Linux gamers who are using Wine to play Battlefield V are finding themselves permanently banned from the game. Player using the DXVK package are falling foul of Electronic Arts' anti-cheat system, seemingly because the DXVK Direct3D DLLs -- used to render 3D scenes in Wine -- are detected,... Continue reading at Betanews
[ Betanews | 2020-01-04 10:03:20 UTC ]
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Courtney Friel claims in her upcoming book that the proposition was made during a phone call before he became presidentA former Fox News reporter has added her name to the list of nearly two dozen women who have accused Donald Trump of making unwanted sexual advances towards them. In a book... Continue reading at The Guardian
[ The Guardian | 2020-01-03 18:46:02 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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Arts Council England (ACE) could make funding public libraries one of its priorities over the next decade, the organisation’s c.e.o. has said. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:55:05 UTC ]
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Big changes in the bookselling landscape were the subject of several of the industry’s top stories in 2019, along with publishers’ relationships with different partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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