As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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'A streamlined modern interface' is promised in the coming rebuild of the Web-based international book ordering system. The post Coming in March: A New Platform for the Pubeasy Ordering System appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-17 05:12:44 UTC ]
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A few months into her new role, the boss of Octopus Publishing shares what she has learned about illustrated publishing while in lockdown Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 20:30:39 UTC ]
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The agency Kingsford Campbell is splitting up, after Julia Kingsford and Charlie Campbell decided to separate their activities after seven years of working together. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 10:54:12 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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My sister always goes to the same bookshop in Oxfordshire, where she lives. There she seeks out a young bookseller with a shock of black hair from within the stacks. He once recommended her a list of books, and she loved every single one; she’s been returning to him ever since. During lockdown,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 09:49:32 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
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Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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Bernardine Evaristo is collaborating with the Royal Society of Literature to create a mentoring award scheme for emerging authors of colour as part of a £300,000 Sky Arts project. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 18:33:57 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot
[ Book Riot | 2021-01-25 11:30:00 UTC ]
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Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Debut author of Yinka Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN My phone buzzed. My heart thudded. I had just... Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 09:13:55 UTC ]
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If there’s one thing that Fox News could use, it’s more right-wing opinion programming. Yesterday, Fox announced a scheduling reshuffle that, among other tweaks, will see Martha MacCallum’s news show replaced in the 7pm Eastern hour by a new opinion program with a rotating cast of hosts; Brian... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-12 13:23:07 UTC ]
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