Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
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‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt

Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #brazilian publishers #online events #frankfurter buchmesse


Devine intervention: News Corp columnist forced to say she doesn't 'want grandma to die' | The Weekly Beast

Miranda Devine bombarded after Donald Trump includes her email address in tweet. Plus: Australia Institute takes over the OzMiranda Devine probably didn’t envisage she would be forced to assure Americans she “didn’t want grandma to die” when she set off for her 18-month stint working at Rupert... Continue reading at The Guardian

[ The Guardian | 2020-10-09 00:09:44 UTC ]
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Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

To mark the 24th anniversary of the Fox News Channel’s debut, HarperCollins and Fox News Media have announced the creation of a new imprint that will publish a stream of books I’m sure you’ll read by Fox News personalities. If the pairing seems unexpected, it’s anything but. Rupert Murdoch, who... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-07 16:16:12 UTC ]
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Fox News Is Launching a Book Line

Fox News has created Fox News Books and signed a three-book deal with HarperCollins, whose Broadside Books will oversee the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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There is still too much news

On Friday evening, CNN put a breaking-news chyron on screen: “WH: THERE WILL NOT BE A TRANSFER OF POWER.” It reflected White House assurances that President Trump—who was, at that moment, waiting to be taken to hospital after testing positive for COVID-19—did not plan on ceding his duties to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-10-06 12:30:29 UTC ]
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Ramona Quimby and the Art of Writing From a Kid’s Mind

When I made the extremely practical decision to abandon my career in publishing to become a writer, I didn’t know I wanted to write children’s books. I thought I wanted to write for adults. Accordingly, my first published work was an illustrated book about fortune-telling; my second was about... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-06 08:49:59 UTC ]
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Scott O’Connor’s ‘Zero Zone’ is a sophisticated thriller about the power of art

When an art installation leads to death, the question arises: How culpable is the artist? Continue reading at The Washington Post

[ The Washington Post | 2020-10-05 11:08:58 UTC ]
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Ethan Hawke's new novel on art, love and fame to William Heinemann

William Heinemann is publishing the first novel in almost 20 years from actor, writer and director Ethan Hawke: A Bright Ray of Darkness. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 04:15:41 UTC ]
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Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse

Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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The Arts+: Frankfurter Buchmesse Film Award Shortlists

The categories in the annual Frankfurter Buchmesse Film Awards program honor adaptations to film and books about the industry. The post The Arts+: Frankfurter Buchmesse Film Award Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-30 17:31:41 UTC ]
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Informa issues £640m in bonds as part of Covid-19 action plan

Taylor & Francis owner Informa is issuing £640m worth of Euro bonds as part of its Covid-19 action plan. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 12:55:05 UTC ]
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IDW Names Brustrom to Head New Family Content Division

IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Barack Obama's Memoir Is Finally Here — At Least The First Part Of It

"A Promised Land," to be released Nov. 17, weighs in at a whopping 768 pages. Obama said it's "a fun and informative read." Continue reading at HuffPost

[ HuffPost | 2020-09-17 12:30:43 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Zaffre to publish 'dark and twisted' debut thriller The Art of Death

Bonnier Books UK has acquired an "intensely creepy" serial killer thriller debut, The Art of Death by David Fennell, to publish under the Zaffre imprint in February 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 05:09:04 UTC ]
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Callaway Arts to Publish 'The Beatles: Get Back'

Set for release in August 2021, the title is the first authorized book by the Beatles in two decades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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The Literary Arts Emergency Fund will award 3.5 million to 282 literary organizations this year.

Exclusive: the Literary Arts Emergency Fund, launched and administered by the Academy of American Poets, the Community of Literary Magazine & Presses, and the National Book Foundation, has announced that it will distribute $3.5 million in emergency funding to 282 nonprofit literary arts... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-15 19:00:39 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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