Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
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ACCC puts News Corp on notice that it's closely watching newswire duel

Rod Sims signals he will monitor the newswire situation, but is broadly positive about media diversity in AustraliaAustralia’s competition watchdog has put News Corp on notice, warning it will closely monitor how the company’s recently established newswire competes with the salvaged news agency... Continue reading at The Guardian

[ The Guardian | 2020-10-21 08:56:47 UTC ]
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Frankfurt finale sees 200,000 access the virtual fair's professional content

Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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'Talk Art' podcast hosts land deal with Ilex Press

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[ The Bookseller | 2020-10-15 01:00:34 UTC ]
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[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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Devine intervention: News Corp columnist forced to say she doesn't 'want grandma to die' | The Weekly Beast

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[ The Guardian | 2020-10-09 00:09:44 UTC ]
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Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

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[ The Washington Post | 2020-10-05 11:08:58 UTC ]
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