As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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The latest novel by David Ignatius is a chilling spy thriller about the way the Internet can be weaponized. Continue reading at The Washington Post
[ The Washington Post | 2020-05-01 14:06:26 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Bernardine Evaristo, Robert Webb and Neil Gaiman are among the line-up for the Big Book Weekend, a three-day virtual festival broadcast by BBC Arts. Continue reading at The Bookseller
[ The Bookseller | 2020-04-25 10:45:46 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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The decision on Oktoberfest in Munich brings into question Frankfurter Buchmesse may proceed. The trade show's organizers hope to have news by mid-June. The post Frankfurter Buchmesse Responds to News of Oktoberfest’s Cancellation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 18:37:59 UTC ]
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At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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At the end of a week that's seen a deluge of negative headlines, both in the media business and the news in general, there remain plenty of opportunities to look for the helpers. As we have each of the last three Fridays, today we highlight four more publishers who are giving back in some way... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-17 17:13:27 UTC ]
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Blake Gopnik argues that Warhol had a lasting effect on advertising, fashion, music, film, television and photography. Continue reading at The Washington Post
[ The Washington Post | 2020-04-17 15:51:05 UTC ]
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I read Jessi Jezewska Stevens’ debut novel The Exhibition of Persephone Q in a single sitting on the Sunday afternoon before the quarantine. I was magnetized not just by a great story, but one that felt uncannily timely. The novel is set in the days after 9/11, a period when America was... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 08:48:14 UTC ]
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Reality TV star Georgia "Toff" Toffolo is penning a four-part series of seasonal romances for Mills & Boon. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 04:10:38 UTC ]
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In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian
[ The Guardian | 2020-04-16 07:19:49 UTC ]
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Kristen Millares Young’s whip-smart debut is all about stories — especially the ones people tell about themselves and to themselves, to make life meaningful and livable. Continue reading at The Washington Post
[ The Washington Post | 2020-04-15 14:41:22 UTC ]
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After three years working together as Caskie Mushens, literary agents Robert Caskie and Juliet Mushens have decided to work independently. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 11:32:34 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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Sales are down for indie presses, perhaps a collective pot of money would help. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 16:40:35 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Here we are in week three of our new (hopefully short-lived) weekly roundup of praise for publishers doing their part to give back to their communities and readerships during the COVID-19 pandemic. It’s heartening to see publishers act selflessly, despite the challenges their own businesses and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 13:51:46 UTC ]
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