Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
News tagged with: #breaking news #major investment #single location #ll pay #online platforms

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Bertelsmann acquiring S&S would be 'profound antitrust issue' for the trade, News Corp c.e.o. claims

News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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NLT launches attainment gap scheme with Arts Council funding

The National Literacy Trust is to launch an initiative to address the attainment gap and support the wellbeing of children in 14 target areas across the UK, funded by Arts Council England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 08:00:06 UTC ]
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News Corp CEO Sees Antitrust Concerns in PRH Buy of S&S

Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Kevin Rudd and Malcolm Turnbull challenge News Corp over reports of ‘foreign interference’ in petition

Parliamentary committee investigating after former prime ministers criticise Murdoch media story on ‘fake’ names in petitionFormer prime ministers Kevin Rudd and Malcolm Turnbull have challenged News Corp to co-operate with any investigation stemming from reports of “foreign interference” in a... Continue reading at The Guardian

[ The Guardian | 2020-11-18 08:02:35 UTC ]
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Rupert Murdoch’s News Corp Bids for Simon & Schuster

A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times

[ The New York Times | 2020-11-17 08:28:15 UTC ]
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New York Times reports News Corp bid for S&S

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[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

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[ Digiday | 2020-11-17 05:01:17 UTC ]
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Will Donald Trump start his own right-wing news channel?

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[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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[ AdWeek | 2020-11-11 20:13:08 UTC ]
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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

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[ Slate | 2020-11-07 23:30:22 UTC ]
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[ The Bookseller | 2020-11-05 21:40:55 UTC ]
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Sweeping art history of the world to Bridge Street in six-figure pre-empt

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[ The Bookseller | 2020-11-01 16:23:49 UTC ]
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[ Literrary Hub | 2020-10-27 15:05:11 UTC ]
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Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

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[ The Guardian | 2020-10-25 05:42:32 UTC ]
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Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

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