Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Rupert Murdoch’s News Corp Bids for Simon & Schuster

A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times

[ The New York Times | 2020-11-17 08:28:15 UTC ]
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New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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Will Donald Trump start his own right-wing news channel?

As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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Debi Chirichella Named President of Hearst Magazines

Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek

[ AdWeek | 2020-11-11 20:13:08 UTC ]
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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate

[ Slate | 2020-11-07 23:30:22 UTC ]
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Yinka, where is your editor? Part 1

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[ The Bookseller | 2020-11-05 21:40:55 UTC ]
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Sweeping art history of the world to Bridge Street in six-figure pre-empt

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[ The Bookseller | 2020-11-01 16:23:49 UTC ]
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If you’re thinking of a drastic lifestyle change, ‘Off Grid Life’ will feed your fantasy (or kill it)

Foster Huntington’s follow-up to “Van Life” is a both a celebration and a cautionary tale. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 13:00:00 UTC ]
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Tudor's The Chalk Man to be six-part drama

BBC Studios Production, in association with Nice Media Studios and Windowseat, has secured the rights to develop The Chalk Man by C J Tudor.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 10:55:23 UTC ]
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The new cover of Bazaar Art is based on a Margaret Atwood poem.

Here’s an unusual bit of adaptation news: the painter Michaela Yearwood-Dan has created a limited edition cover for the November issue of Harper’s Bazaar‘s Bazaar Art based on Margaret Atwood’s poem “Feather,” from her latest book Dearly, her first collection of poetry in over a decade. You can... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-27 15:05:11 UTC ]
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Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

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[ The Guardian | 2020-10-25 05:42:32 UTC ]
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Mira Jacob, Kiese Laymon, and Saeed Jones on the Art of Memoir

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[ Literrary Hub | 2020-10-23 08:48:34 UTC ]
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Nigeria’s Digital Aké Arts and Book Festival Opens Today

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[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
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The Hunter Biden story is a crucial moment: does Twitter care more than News Corp about fact-checking?

Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

[ The Guardian | 2020-10-21 16:30:01 UTC ]
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ACCC puts News Corp on notice that it's closely watching newswire duel

Rod Sims signals he will monitor the newswire situation, but is broadly positive about media diversity in AustraliaAustralia’s competition watchdog has put News Corp on notice, warning it will closely monitor how the company’s recently established newswire competes with the salvaged news agency... Continue reading at The Guardian

[ The Guardian | 2020-10-21 08:56:47 UTC ]
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Frankfurt finale sees 200,000 access the virtual fair's professional content

Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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[ The Bookseller | 2020-10-15 01:00:34 UTC ]
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[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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