As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian
[ The Guardian | 2021-09-24 03:27:25 UTC ]
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The Association of Illustrators (AOI) is hosting “a friendly, honest conversation” about working with disabled illustrators next month. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 20:18:06 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
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British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News
[ ABC News | 2021-09-17 00:42:43 UTC ]
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A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 13:00:00 UTC ]
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Andersen Press and art events company Wild in Art have now raised more than £1m for UK charities after a recent auction secured £312,750 for the Heart of Kent Hospice. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 18:31:50 UTC ]
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Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian
[ The Guardian | 2021-09-10 20:00:05 UTC ]
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The media tycoon’s outlets often give voice to ardent deniers of climate science, backers of fossil fuels and opponents of net zero. Is that all about to change?Get our free news app; get our morning email briefingNews Corp Australia, seen by many as the nation’s most enduring purveyor of... Continue reading at The Guardian
[ The Guardian | 2021-09-08 06:21:19 UTC ]
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Culture Photo by Deborah Vaia Amber Ambrose Aurèle is a shoe designer, teacher, and art historicist. In 2012 she graduated as one of the first-generation Master Shoe Design at ArtEZ Fashion Masters. She searches for the boundaries between fashion... Continue reading at World Literature Today
[ World Literature Today | 2021-09-03 14:43:50 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 05:23:08 UTC ]
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Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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The author’s Zen Pig series shows children the importance of gratitude, presence, and compassion with clear writing and touching artwork. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-02 04:00:00 UTC ]
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His column may have been dropped by a Sydney tabloid – but the broadcaster is still being lauded for his role at Sky News AustraliaIt’s been a week of mixed messages from News Corp Australia.Alan Jones, previously one of the media giant’s most bankable stars, was, according to the Murdoch... Continue reading at The Guardian
[ The Guardian | 2021-07-30 20:00:10 UTC ]
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