There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry Analytics found that mobile gets 23 percent of consumers’ time but only 1 percent of ad spending. In turn, advertisers are reluctant to commit to a medium where screen sizes and audiences are all over the place, not to mention measurement and ad rates. At Hearst Magazines, mobile drives 25 percent of its Internet traffic (and 40 percent at mothership Cosmopolitan, heading toward 50 percent by year’s end), helped by the decision to convert its sites to HTML5, growth of social media and proliferation of the devices themselves. But mobile ad revenue was expected to represent only a 10th of Hearst Magazines’ total digital dollars in 2013. “There’s a really big revenue opportunity around mobile,” said Grant Whitmore, vp of digital. “Mobile devices are the next frontier as a platform opportunity.” Whitmore thinks mobile can be much bigger, though. The company is rolling out responsive design across all its sites starting in early 2013, so that the content is tailored to the users’ expectations depending on what size device they’re using. So while longform might be the first thing readers see on a brand’s site, the mobile experience might focus on news and tips. First out of the gate will... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The website's mission, to publish works from countries underrepresented in English-first language regions, has not changed since its 2003 launch, but new developments planned to expand the literary conversation include today's reveal of its revamped website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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The grocery store of all places was my initial indoctrination into the world of horror. As my father shuffled up and down the aisles, dutifully stacking groceries in the cart for our family, I would sneak away to the magazine section and my eye was always drawn to the shiny paperback display... Continue reading at Electric Literature
[ Electric Literature | 2022-03-31 11:00:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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