[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their revenue streams by producing multiplatform programs, overseeing the development of commercial partnerships and customized events. She’ll also work to expand the Hearst Magazines UK events division, Hearst Live. Morley-Ehrlich has nearly three decades of experience working in the experiential brand extension space, and recently served as the executive director of events and conferences at Billboard from 2013-2018. She also previously was on Wired’s start up team in 1996, and served as its director of marketing for nine years. Before that, she served as Vanity Fair’s creative services director for five years. "Deepening the relationship with an audience and engaging them in new ways is more important than ever,” said Hearst Magazines president Troy Young in a statement. “Our branded events are best-in-class and, increasingly, a growth area for the company. Liz is both a brilliant producer and a savvy marketer who will help us create new and ambitious consumer-facing experiences that will surprise and entertain the millions of people who engage with our brands each day while deepening their connection to the brands they love." Here are the rest of this week's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
News tagged with:
#louis post-dispatch
#money magazines
#senior writer
PRH's Spanish-language publishing division Random House Mondadori has been renamed Penguin... Continue reading at The Bookseller
[ The Bookseller | 2013-11-04 00:00:00 UTC ]
More news stories like this |
There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long tail
Last night's episode of Agents of S.H.I.E.L.D., "Girl in the Flower Dress," didn't feature many overt comic book callbacks, but it did live firmly in the kind of post-Avengers, post-comic book universe that all the Marvel characters seem to occupy, regardless of medium. And the residents of that... Continue reading at Wired
[ Wired | 2013-10-24 00:00:00 UTC ]
More news stories like this |
When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution channels
#$175 million
#$1 billion
#heavy metal
#million copies
There is no denying the growing influence the Hispanic population is having on the demographic, social, cultural, and political shifts taking place in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing influence
#hispanic population
American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public library
When David Shelley, publisher of Little, Brown U.K., arrived at a lunch to meet a potential new author named Robert Galbraith, he instead found a blonde woman sitting next to agent Neil Blair. "When she turned round I had the surprise of my life. She said, ‘I'm Jo.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david shelley
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek
[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gossip girl
#growing importance
#key player
#revealed plans
#cosmopolitan brand
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#sponsored content
#media companies
In the world of books, 10 October is Super Thursday - the day many publishing houses release what they hope will be their biggest sellers for the Christmas market. The BBC's Will Gompertz reports. Continue reading at BBC World
[ BBC World | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest sellers
#christmas market
John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
More news stories like this |
The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher focuses
#digital products
#multiple editions
#vice versa
Brian Casey has been named president and CEO of the Center for Exhibition Industry Research (CEIR). Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named president
Warsan Shire has been appointed the first young poet laureate for London. The 24-year-old will... Continue reading at The Bookseller
[ The Bookseller | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warsan shire
The real problem with ebooks is that they're more 'e' than book, so an entirely different set of rules govern what someone can and can't do with them compared to physical books, especially when it comes to pricing. The collusion in pricing has been a public issue for a while, but we need to talk... Continue reading at Wired
[ Wired | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real problem
#physical books
Paper making a Book? That would follow logic. But the Paper we're referring to here is actually an iPad sketchbook app and the book? Why, that'd be a product of Moleskine. An update released today to Paper's popular app adds a new 'Make a Book' service which allows users to self-publish their... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making books
#physical books
#end result
The search to fill the top leadership spot at ABM has ended with SIIA naming Mike Marchesano as the business media division's new managing director. Marchesano's first official day will be October 14th. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#official day
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#tv industry
#ad buyers
#ad inventory
Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive suite
#editorial mission
#online properties
CILIP, the Chartered Institute of Library and Information Professionals, has voted to retain its... Continue reading at The Bookseller
[ The Bookseller | 2013-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chartered institute
#information professionals