[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their revenue streams by producing multiplatform programs, overseeing the development of commercial partnerships and customized events. She’ll also work to expand the Hearst Magazines UK events division, Hearst Live. Morley-Ehrlich has nearly three decades of experience working in the experiential brand extension space, and recently served as the executive director of events and conferences at Billboard from 2013-2018. She also previously was on Wired’s start up team in 1996, and served as its director of marketing for nine years. Before that, she served as Vanity Fair’s creative services director for five years. "Deepening the relationship with an audience and engaging them in new ways is more important than ever,” said Hearst Magazines president Troy Young in a statement. “Our branded events are best-in-class and, increasingly, a growth area for the company. Liz is both a brilliant producer and a savvy marketer who will help us create new and ambitious consumer-facing experiences that will surprise and entertain the millions of people who engage with our brands each day while deepening their connection to the brands they love." Here are the rest of this week's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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The Hachette Book Group will be making a couple of big real estate moves this year as it expands its distribution center in Indiana and relocates its New York City headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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When the grim reaper comes for you has a lot to do with where you're born.Everyone dies, but depending on which country you live in, you could die significantly sooner compared with people born in other countries. That's the takeaway from this simple but striking infographic by Omani designer... Continue reading at Fast Company
[ Fast Company | 2014-01-08 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Fifty members of staff at Macmillan's Basingstoke site are to take redundancy rather than... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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After much talk about the London Book Fair's impending departure from its longstanding location at the Earls Court convention center, the event's operator, Reed Exhibitions, has announced that the fair will move to the ECO venue in the Olympia neighborhood in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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In light of Nelson Mandela's passing, Skyhose Publishing has moved up the publication schedule for Bob Crew's biography of the former South African president, Mandela: His Life and Legacy for South Africa and the World. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
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David Higham Associates is moving offices across Soho to Noel Street, after 43 years in Lower... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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The Folio Prize is to launch a two-day fiction festival in March just ahead of the announcement... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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At an event last week, an expert panel argued that lesbians on TV and in newspapers are shown as heavily sexualised, wacky, or asexual. When will it change?Actor, comedian and journalist Liz Carr is disabled and in her 40s and says: "I never see anyone on TV that I can really relate to in terms... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Though its headquarters building rises 46 stories over Central Park, and though its biggest magazine franchise, Cosmopolitan, sells more than a million copies on newsstands every month, Hearst Corp. is still, in some ways, little known to the general public. Certainly few people would guess that... Continue reading at Crains New York
[ Crains New York | 2013-11-17 00:00:00 UTC ]
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Hearst Magazines named Jane Francisco the editor-in-chief of Good Housekeeping magazine, the company said Monday, succeeding longtime editor Rosemary Ellis. Ms. Francisco is editor-in-chief of Chatelaine, a women's lifestyle magazine based in Canada. She begins her new job Dec. 2.Ms. Ellis,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Author Neil Gaiman is revealed as the final short story author of the Doctor Who stories. Continue reading at BBC News
[ BBC News | 2013-11-05 00:00:00 UTC ]
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