Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'
[ Media Week | 2012-03-29 00:00:00 UTC ]
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#digital business
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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#digital content
Head of Zeus has acquired the next two novels in Martin Edwards' Rachel Savernake series, Darkstone Falls and Sepulchre Street. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 04:24:14 UTC ]
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Stina Andersson has been named as the new c.e.o. of Bonnier Group, the parent company of Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:23:46 UTC ]
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Welbeck has appointed Josalyn Moran, formerly of Barnes & Noble, as its director of business development for children's books, North America. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:49:09 UTC ]
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Viking has snared a “definitive” history of Operation Barbarossa, Hitler's plan for the invasion of the Soviet Union, from broadcaster and author Jonathan Dimbleby. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 07:17:20 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Historian Dan Jones has joined the Head of Zeus board as a company director and taken on an advisory role as associate publisher of the Apollo History list. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 13:14:15 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Richard Rhorer, deputy publisher of the Simon & Schuster trade imprint, will leave that position on March 15 to become publisher of a new, yet-to-be-named lifestyle imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-10 05:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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#digital media
Jon Yaged, head of Macmillan Children’s Publishing Group, has been promoted to president of all of Macmillan Publishers' U.S. trade group. Jen Besser has been named to succeed Yaged as head of the children’s division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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The fast-growing children's book publisher A Kids Book About is building a podcast network to extend its reach and expand the way it tells stories and sparks conversations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-24 19:53:47 UTC ]
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#children's book
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Louise Allen-Jones Associates (LAJA) has been engaged as UK scout by HarperCollins Holland and is expanding its team with a new appointment. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 17:08:24 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Vic Perry, formerly of Jaguar Land Rover, has been appointed as the c.e.o. of the Book Trade Charity (BTBS), taking over from David Hicks when he retires on 31st March after 27 years. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 13:49:20 UTC ]
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Industry veteran Ian Hudson has joined Bloomsbury as m.d. of the consumer publishing division and as executive director on the Bloomsbury executive committee. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 20:31:10 UTC ]
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Welbeck has appointed Ajda Vucicevic from Mirror Books as editorial director for its narrative non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 11:38:29 UTC ]
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HarperCollins UK has appointed Maheen Choonara to the newly created role of diversity, inclusion and belonging manager. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 13:02:45 UTC ]
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