Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'

[ Media Week | 2012-03-29 00:00:00 UTC ]
News tagged with: #digital business

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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #connected tv #strategic alliance #popular platform

McMillan appointed director at Midas amid string of promotions and hires

Hannah McMillan has been promoted to director at Midas amid a string of promotions and new hires at the communications agency. Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 04:10:51 UTC ]
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PMJ's Moore to 'demystify' publishing as head judge on Jamie Oliver show

Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Former Sydney Morning Herald editor Lisa Davies appointed as new AAP chief executive

Emma Cowdroy to step down from heading newswire service that was saved from attempted closure by shareholders including News Corp and NineThe former Sydney Morning Herald editor, Lisa Davies, has been appointed as the chief executive of Australian Associated Press.The move comes as Emma Cowdroy... Continue reading at The Guardian

[ The Guardian | 2022-01-20 22:44:00 UTC ]
More news stories like this | News stories tagged with: #news corp #family commitments

Summersdale swoops for Keel's 'majestic' Swan debut

Summersdale has swooped for Swan – Portrait of a Majestic Bird, from Mythical Meanings to the Modern Day, the “majestic" debut book by Dan Keel. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 22:09:57 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Boydell & Brewer appoints Kavanagh as group publishing director

Independent academic publisher Boydell & Brewer has appointed Mark Kavanagh as group publishing director. Continue reading at The Bookseller

[ The Bookseller | 2022-01-12 02:18:00 UTC ]
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Pinterest Names New Global Head of Inclusion and Diversity

Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role. Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and... Continue reading at AdWeek

[ AdWeek | 2022-01-07 22:00:00 UTC ]
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In London, Book Aid International Reports 2021 Operations in 24 Countries

The UK-based Book Aid International introduced its second innovative shipping-container library in 2021, in rural Zanzibar. The post In London, Book Aid International Reports 2021 Operations in 24 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-06 15:01:13 UTC ]
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Head of Zeus takes two more from Gilman

Head of Zeus has bagged two more books by David Gilman in a deal with Isobel Dixon, head of books at Blake Friedmann. Continue reading at The Bookseller

[ The Bookseller | 2022-01-05 20:05:39 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Remembering Joan Didion: ‘Her ability to operate outside of herself was unparalleled’

The American author was not only brilliant but also generous and kind to younger writers, writes Emma BrockesThere is that famous photo of Joan Didion, taken in Malibu in 1976, in which she leans on a deck overlooking the beach, cigarette in hand, scotch glass at her elbow, and regards her... Continue reading at The Guardian

[ The Guardian | 2021-12-24 18:44:54 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Andrews appointed to new role of academy manager for Rathbones Folio Prize

Tanya Andrews has been appointed to the newly created role of Folio Academy manager for the Rathbones Folio Prize. Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 20:09:41 UTC ]
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Ladybird's Cullen appointed Quarto group publisher for children's trade

Shannon Cullen is leaving Ladybird to join Quarto as group publisher for children's trade. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 03:27:34 UTC ]
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Binc Fundraising Efforts Head to Finish Line

The Book Industry Charitable Foundation says that it has reached its $100,000 goal in its matching gift challenge, but is still $200,000 short of its annual fundraising target. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #finish line