Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus. (If we […] The post Header-bidding tech should be free. An open letter to publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]

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Facebook plays favorites with publishers

As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday

[ Digiday | 2016-06-24 00:00:00 UTC ]
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Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

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[ AdWeek | 2016-06-07 00:00:00 UTC ]
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The Sprint to Print: INscribe Introduces INdemand for Publishers

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[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Stephen King among writers opposing Donald Trump

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[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Ardagh pens open letter to Simon Cowell

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[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Facebook as a Publishing Platform Isn’t Good For Publishers

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[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Facebook Opens Up Branded Content to Publishers

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[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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IAB Releases New Ad Viewability Tactics for Publishers

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[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Infographic: Publishers dish on the buyer-seller relationship in 5 charts

We asked industry pros at yesterday’s Digiday Publishing Summit in Bologna to weigh in on the give and take between buyers and sellers. Here’s what they said about the balance of power and an emerging solution: header bidding. Sponsor content by PulsePoint. The post Infographic: Publishers dish... Continue reading at Digiday

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Marvellous medicine

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[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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‘We’re looking for mistresses': How obit site Legacy combats trolling the deceased

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How Legacy.com is turning obits into business

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