by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus. (If we […] The post Header-bidding tech should be free. An open letter to publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-06 00:00:00 UTC ]
News tagged with:
#publishers appeared
#open letter
#digital publisher
#app developer
#recent months
#header bidding
Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
#article pages
#premium publishers
Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
More news stories like this |
Authors United, the loosely knit group of authors who joined forces to formally ask Amazon to end its sales terms dispute with Hachette Books, is preparing to run a full-page ad in Sunday's "New York Times." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors united
#joined forces
#hachette books
#full-page ad
When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget
[ Engadget | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#select publishers
#android users
The Press at Toad Hall, an independent publisher of classics based out of Philadelphia, will be opening its first retail location, a pop-up store that will feature new editions of classic works, later this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#retail location
The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business club
#global trends
#rdiger wischenbart
Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this |
Publishers’ Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this |
Two weeks ago bestselling author Douglas Preston began quietly circulating a letter to other writers that encourages readers to write to Amazon CEO and founder Jeff Bezos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette dispute
#encourages readers
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher partners
#premium publishers
Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open bookshop
A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blogging platform
#starting today
Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter users
#email address
As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open web
#cross-platform publishing
#ebook revolution
Chinese publishing houses, long frustrated by the sale of pirated books in the country, have... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
Visitors to London's Science Museum will be offered a free ebook from author Tony White, to... Continue reading at The Bookseller
[ The Bookseller | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science museum
#free ebook
Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#rubicon project
In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
More news stories like this |
Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#book discovery
Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wider audience
#spanish-speaking world
#trade embargo