Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus. (If we […] The post Header-bidding tech should be free. An open letter to publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]

Other news stories related to: "Header-bidding tech should be free. An open letter to publishers"


Google Program Lets Readers Pay a Buck a Month to Block Ads

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this


Vook Acquires Coliloquy

The digital publisher has acquired Coliloquy, a company that produces choose-your-own-adventure enhanced ebooks and apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this


What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this


Is FlickerLab’s Animgram the Next Big Message App?

If you love animated cartoons and social media, FlickerLab, an animation and app developer, may have developed the perfect messaging software for you. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this


Kim Kelleher Named Publisher of Conde Nast's Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this


Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this


German-language Authors Join in Battle Against Amazon

Austrian, Swiss and German authors have sent an open letter of protest to Amazon, protesting the use of 'authors and their books as a bargaining chip to exact deeper discounts.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-19 00:00:00 UTC ]
More news stories like this


Amazon Returns Fire: The Battle With Hachette and Authors United Continues

Amazon has responded to an open letter by Authors United, signed by 900-plus authors in support of Hachette, with their own open letter, Readers United. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
More news stories like this


Authors take out full-page NYT ad to criticize Amazon

There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget

[ Engadget | 2014-08-08 00:00:00 UTC ]
More news stories like this


German media boss criticises Google

In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World

[ BBC World | 2014-04-17 00:00:00 UTC ]
More news stories like this


Job Moves: April 11, 2014

Tina McIntyre has been promoted to the newly created role of executive director, strategic planning and digital publisher for Little, Brown Books for Young Readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this


Is Dawn Finally Breaking For E-books in Spanish? Spanish Books Spring 2014

In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this


Bio Channel's Website to Outlive the TV Network

A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age

[ Advertising Age | 2014-02-28 00:00:00 UTC ]
More news stories like this


ALA 2014 Preview: Meet the Team

At PW, we’ve always served the library community, but you’ve probably noticed that in recent months we’ve ramped up our commitment to covering library news and issues, with a lineup of monthly columnists writing on a broad range of issues affecting libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
More news stories like this


Facebook Drives Massive New Surge Of Traffic To Publishers

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this


Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
More news stories like this


American Booksellers to Fight Amazon Through Negative Publicity

The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
More news stories like this


'Minimal exposure' for publishers over HMV

A cautious approach to HMV by publishers in recent months has meant many did not feel over-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this


Westminster library staff tackle bosses on cuts

The staff of Westminster libraries have written an open letter to their council bosses, urging... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this


Gauld joins Egmont as digital publisher

Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this