Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus. (If we […] The post Header-bidding tech should be free. An open letter to publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]

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Judge Blasts Anderson News in Decision to Reject Antitrust Suit Against Publishers

‘If there were ever an antitrust case of the pot calling the kettle black, this is it.’ The post Judge Blasts Anderson News in Decision to Reject Antitrust Suit Against Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-26 00:00:00 UTC ]
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CILIP open letter urges Birmingham to reconsider library cuts

Nick Poole, chief executive of the Chartered Institute of Library & Information Professionals (CILIP), has written an open letter to Birmingham City Council, urging it to keep its libraries open and professionally staffed.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Gibbons reissues call for head-to-head debate with Vaizey

Author and library campaigner Alan Gibbons has issued an open letter to culture minister Ed Vaizey, renewing his call for the politician to engage in a full public debate on the future of the public library service as the “situation is critical”. Gibbons first issued a challenge to Vaizey... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Internal training documents reveal how Facebook tackles diversity, bias, and discrimination

Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews

[ Betanews | 2015-07-29 00:00:00 UTC ]
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Adland Vet Mitchell Caplan Joins IBT Media as First CMO

IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age

[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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EU Regulators Investigate Amazon's E-Book Practices

The move continues a trend of cracking down on the operations of major tech companies in Europe.In recent months, European regulators increasingly have been scrutinizing the practices of U.S. tech giants that dominate their respective industries, focusing their investigatory efforts on Amazon,... Continue reading at Fast Company

[ Fast Company | 2015-06-11 00:00:00 UTC ]
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Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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Apocalypse never: Facebook’s actually getting more predictable for publishers

Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday

[ Digiday | 2015-04-29 00:00:00 UTC ]
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5 challenges the Apple Watch poses for publishers

The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway.... Continue reading at Digiday

[ Digiday | 2015-04-23 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

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[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Legality of Spotify’s lyrics feature called into question

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[ PC World | 2015-03-06 00:00:00 UTC ]
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Customer-Management Survey: Existing Business Is Top Priority for Publishers

[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Three indie ventures launch

A flurry of new independent publishers with small lists and new approaches to author relationships has launched in recent months.  Hannah MacDonald, formerly of HarperCollins, has founded September Publishing, which publishes its first four titles across spring and summer.  Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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PEN Pushes Sony to Release 'The Interview'

With questions still lingering about Sony Pictures's release plans for the Seth Rogen comedy 'The Interview,' after the studio suffered a cyber attack and a terrorist threat issued by the North Korean government, the PEN American Center has published an open letter to Sony CEO Michael Lynton,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
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The Google News Shutdown in Spain Is An Empty Victory for Publishers

Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post The Google News Shutdown in Spain Is An Empty... Continue reading at Wired

[ Wired | 2014-12-17 00:00:00 UTC ]
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Spain’s Google News Shutdown Is a Silly Victory for Publishers

Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post Spain’s Google News Shutdown Is a Silly Victory for... Continue reading at Wired

[ Wired | 2014-12-17 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
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Mark Zuckerberg defends free Facebook, fires back at Apple and Ello

When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget

[ Engadget | 2014-12-07 00:00:00 UTC ]
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CILIP protests against IWM library 'closure'

The Chartered Institute of Library and Information Professionals (CILIP) has written an open letter to the Imperial War Museum, expressing concern over the threat to its unique library. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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