by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus. (If we […] The post Header-bidding tech should be free. An open letter to publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-06 00:00:00 UTC ]
Naming issues on which 'we are in almost complete alignment,' the UK's author-advocacy organization and revenue collection agency lay out talking points to the Publishers Association in an open letter. It's a new call 'to give everyone a bigger share of the pie." The post How Much Do Writers... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-09 00:00:00 UTC ]
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The digital media company founded in 2012 will now be part of a publicly traded Japanese firm. Atlantic Media has agreed to sell its business-and-tech news outlet Quartz to publicly traded Japanese firm Uzabase, in a deal worth between $75 million and $110 million. The deal is set to close... Continue reading at Fast Company
[ Fast Company | 2018-07-02 00:00:00 UTC ]
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The Society of Authors' Nicola Solomon and The Authors' Licensing & Collecting Society's Owen Atkinson pen a letter to the PA's Stephen Lotinga on author earnings. Continue reading at The Bookseller
[ The Bookseller | 2018-06-30 00:00:00 UTC ]
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New insights into the US market, previously not visible to researchers, are coming to light now as NPD Book's new Licensing Report product comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly. The post Interview: NPD Book’s Kristen McLean on a New Licensing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-19 00:00:00 UTC ]
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The 2016 cohort of WriteNow mentees react to Lionel Shriver's ‘When diversity meets uniformity’ Spectator column. Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-08 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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'Your competitors like Netflix, Amazon Prime and Audible,' publishers will hear this year at BookExpo and the rival rights fair, 'are more than willing to fill the gap.' The post As BookExpo and New York Rights Fair Open: Warnings for Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek
[ AdWeek | 2018-05-03 00:00:00 UTC ]
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Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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The Northern Fiction Alliance proposes an eight-point plan to address the issue of regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers. The post Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-07 00:00:00 UTC ]
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In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get? The post The Rundown: Tough times for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Publishers that find themselves at the end of their rope with Facebook have found one person they don't hate: Adam Mosseri, its head of news feed. The post ‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities. The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on... Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered. The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-06 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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