HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facial recognition


More Facebook videos will get pre-roll ads soon

Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget

[ Engadget | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #pre-roll ads #facebook plans


Los Angeles Times book prizes awarded to literary veterans, emerging authors

Abortion, gun violence, the global refugee crisis and the degradation of the Great Lakes were among the subjects of books honored Friday at the 38th annual Los Angeles Times Book Prizes. The awards were presented at USC’s Bovard Auditorium on the eve of the two-day L.A. Times Festival of Books,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging authors #gun violence #great lakes #bovard auditorium #times festival


German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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The Rundown: Google AMP has short-term appeal but potential long-term costs

Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp


Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers


Oi! picture book brand poised for stage and licensing success

Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children


HC Signs Silva to Global Deal, Inks Jonasson Sequel

HarperCollins acquired world rights to six novels by Daniel Silva, furthering his association with the publisher's Global Publishing Program. In a separate deal, the publisher bought world English rights to the sequel to Jonas Jonasson's bestseller, 'The 100-Year-Old Man Who Climbed Out of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global deal #daniel silva #separate deal #jonas jonasson


Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #monetize content


Magazine Covers Sell Your Brand, Not Your Issues

As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issues appeared #cover design


Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age


Do Books partners with Chronicle in the US

Indie publisher The Do Book Company has concluded a hybrid publishing and distribution deal with Chronicle Books in San Francisco. Continue reading at The Bookseller

[ The Bookseller | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #books partners #hybrid publishing #distribution deal


Unlocking the Ad Analytics Ecosystem

[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner content #lead generation


Bloomsbury partners with the BFI

Bloomsbury has been appointed as the publishing partner of the British Film Institute, tasked with developing and managing its publishing programme. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury partners #publishing partner #publishing programme


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ads #apple news


London Book Fair Names Poet, Illustrator; Tilted Axis Has Australian Partner

The London Book Fair introduces a fair illustrator and a fair poet in April, for special recognition and appearances. And tranlsation press Tilted Axis forms a partnership for rights in Australia, New Zealand. The post London Book Fair Names Poet, Illustrator; Tilted Axis Has Australian Partner... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tilted axis


Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #march madness #sports fan #bleacher report


Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian

[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm


Turner creates London ad division for international properties

Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target audiences #bleacher report


Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #programmatic advertising #digital revenues