HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletter #real world

Condé Nast Taps Katy Olson as Editor of AD Pro | People on the Move

Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek

[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad breaks #app users #produce revenue #monetization options

Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand

Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced

Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #moving forward

Ebury to publish 'inspiring memoir' from fashion designer Jenny Packham

Ebury Press has acquired the first book by fashion designer Jenny Packham - a meditation on the power of clothes and why we love them, titled How to Make a Dress. Continue reading at The Bookseller

[ The Bookseller | 2018-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury press

Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #big brands #global brands

Questex Sold to PE Firm MidOcean Partners; Paul Miller Named CEO

Questex, the Newton, Mass.-based publisher and trade show producer serving the travel-hospitality and technology spaces, among others, has been acquired by private equity firm MidOcean Partners from Shamrock Capital, which had owned the company since 2014. Financial terms were not disclosed. As... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media assets #thecoming weeks #paul miller #dozen print

Liverpool University Press partners with The Conversation

Liverpool University Press has become the inaugural university press partner of The Conversation UK, an independent source of news and views sourced from university academics and researchers and delivered direct to the public, in a partnership LUP is calling the first of its kind. Continue reading at The Bookseller

[ The Bookseller | 2018-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivered direct

HC buys joyful cookery book from food writer Rosie Birkett

HarperCollins has bought world all language rights for The Joyful Home Cook by Rosie Birkett, described as "an inspirational, practical and modern approach to cooking at home, with a strict eye on reducing waste". Continue reading at The Bookseller

[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #civil rights

HC scoops Jurassic Park screenwriter's debut for seven figures

HarperCollins Publishers has scooped the debut novel by "Jurassic Park" and "Mission: Impossible" screenwriter David Koepp for a reported seven figures. Continue reading at The Bookseller

[ The Bookseller | 2018-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #jurassic park

Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions

Arcadia, ABA Partner on Local Book Program

Arcadia Publishing and the American Booksellers Association have teamed up on a program that will give independent booksellers access to a select group of regional titles that will appeal to their local customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing #select group #regional titles

Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #select group #publishing partners #ad inventory

Brief encounters: Neil Gower on how to design for sensitive subjects with tact

Illustrator Neil Gower gives us a glimpse into his process for designing the cover for Clare Best’s The Missing List and explains the challenges distinct to this brief. Continue reading at The Bookseller

[ The Bookseller | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gower

Google publishes its own archive of US political ads

In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget

[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google publishes #political ads #months leading #midterm elections #advertising policies