HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started embracing more private forms of social media; today it's reshaping itself into a digital media publisher that helps brands develop content.Instead of relying on its own properties of apps and websites for traffic, Whisper has take a digital distribution approach similar to BuzzFeed. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-13 00:00:00 UTC ]

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WI2023: ABA' s Winter Institute Has Big Turnout

The American Booksellers Association's Winter Institute in Seattle attracted a total of 1,600 people, of which 900 were booksellers. The large number of new booksellers drew an enthusiastic response from exhibitors, while the ABA urged booksellers to contribute more data to help it in its advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
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Exclusive Cover Reveal: Isle McElroy’s “People Collide”

Electric Literature is pleased to reveal the cover for acclaimed writer Isle McElroy’s sophomore novel, People Collide, which will be published by HarperCollins this September. When Eli wakes up alone in the cramped Bulgarian apartment he shares with Elizabeth, his more organized and successful... Continue reading at Electric Literature

[ Electric Literature | 2023-02-22 15:10:28 UTC ]
More news stories like this | News stories tagged with: #isle mcelroy #electric literature #harpercollins


Hundreds of People Showed Up to the Grand Opening of Octavia’s Bookshelf

The Black, Indigenous, and people of color-focused bookstore in Pasadena, California opened to customers lined up around the block. Continue reading at Book Riot

[ Book Riot | 2023-02-20 14:38:53 UTC ]
More news stories like this | News stories tagged with: #grand opening #bookstore


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


Turning Nairobi’s Public Libraries Into ‘Palaces for the People’

A Kenyan nonprofit is restoring iconic public libraries, leaving behind a segregated past and turning them into inclusive spaces. Continue reading at The New York Times

[ The New York Times | 2023-02-04 10:00:30 UTC ]
More news stories like this | News stories tagged with: #public libraries


Modest Attendance, Big Energy at the ALA LibLearnX Conference

Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person liblearnx


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Otherlands author Thomas Halliday: ‘Some people have insisted on reading the book backwards’

The paleobiologist and author of Foyles’ nonfiction book of 2022 on Earth’s deep past, the joys of the British Library, and how early four-limbed vertebrates helped him find his feetThomas Halliday was born in 1989 and raised in Rannoch in the Scottish Highlands. He studied zoology at Cambridge... Continue reading at The Guardian

[ The Guardian | 2023-01-28 18:00:26 UTC ]
More news stories like this | News stories tagged with: #cell biology #british library #scottish highlands #north london #debut book #nonfiction book


U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make


It turns out that people don’t want a coloring book based on a novel about domestic abuse.

There’s no denying that Colleen Hoover has had an incredible year. Still, despite the relentless appetite for her novels, it seems that the people do not, in fact, want a coloring book based on her number-one bestselling book It Ends With Us, which centers on an abusive relationship faced by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 17:27:54 UTC ]
More news stories like this | News stories tagged with: #people don #domestic abuse #colleen hoover #coloring book


My Delirious Evening With a Microwave Cookbook for Sad Single People

How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate

[ Slate | 2022-12-29 20:56:31 UTC ]
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Barnes & Noble Opening 30 Stores in 2023, Leading Big Real Estate Wave

Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot

[ Book Riot | 2022-12-22 16:50:46 UTC ]
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Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
More news stories like this | News stories tagged with: #big names #thomas pynchon #young writer #literary magazine


‘I’m parking my guilt’: confessions of a celebrity children’s book ghost writer

As an author whose own books never find their way to supermarket shelves, it’s frustrating work – but it puts food on my family’s tableOnce a rare species, celebrity authored children’s books have become stalwarts of supermarket books aisles. Perfect for a grandparent hunting a last-minute... Continue reading at The Guardian

[ The Guardian | 2022-12-16 10:41:27 UTC ]
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PW’s 2022 People of the Year: The Defenders

We recognize the librarians, booksellers, authors, publishers, and allies standing tall in the face of unprecedented attacks on the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Netflix and HBO Max led streaming services in the 2023 Golden Globes nominees

The Hollywood Foreign Press Association announced the 2023 Golden Globes nominations today. Streaming services dominated television categories, while direct-to-streaming films were recognized as well. Netflix and HBO Max had the best showings among streamers, tallying 14 television... Continue reading at Engadget

[ Engadget | 2022-12-12 19:51:09 UTC ]
More news stories like this | News stories tagged with: #taron egerton #title role #limited series #anthology series #single nomination #anthology


Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big game #simply isn #sound good #digital media


Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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How Mastodon and federated services put social networks in the people’s hands

The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World

[ PC World | 2022-11-30 11:45:00 UTC ]
More news stories like this | News stories tagged with: #streaming video #libraries