HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started embracing more private forms of social media; today it's reshaping itself into a digital media publisher that helps brands develop content.Instead of relying on its own properties of apps and websites for traffic, Whisper has take a digital distribution approach similar to BuzzFeed. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-13 00:00:00 UTC ]

Other Publishing stories related to: 'HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies''

Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
More news stories like this | News stories tagged with: #lgbtq children #ya books #libraries

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

A Kids' Book Brings Biblical Wisdom to Big Feelings

Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big feelings #picture book

The Next Big Idea Is Audio

When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big idea

The Big Impact of Tiny Reparations Books

Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big impact

Bloomsbury reports sales surge as people buy books as ‘affordable diversion’

Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian

[ The Guardian | 2023-05-31 13:38:54 UTC ]
More news stories like this | News stories tagged with: #annual sales #bestselling children #latest work #crescent city #originally published #nielsen bookscan #children’s book #harry potter

Canadians aren't big on talking openly about class. This author says that needs to change

Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC

[ CBC | 2023-05-27 08:00:00 UTC ]
More news stories like this | News stories tagged with: #books editor

Publishing On and Off the Page: A Reading List of Books About Book People

Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
More news stories like this | News stories tagged with: #readers love #writers love #book people

Hello Sunshine’s CEO shares the questions her team asks to catalyze change

Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company

[ Fast Company | 2023-05-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #reese witherspoon #advice column #daisy jones #production company #advancing women #book club

Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this |

With Russia at war, fascism has taken hold of its young people, Canadian researcher finds

While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC

[ CBC | 2023-05-15 08:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author

This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book

U.S. Book Show 2023: Upcoming Big Books

Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic titles

West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ordinary people #memoir

'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media

‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #pr pros #reputation problem #client demands #digital media

‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #pr pros #reputation problem #client demands #digital media

What is this summer’s big mystery book?

The Internet is abuzz over a forthcoming nonfiction book, a 544-page memoir (including 40 full-color photographs) slated to be published by Flatiron on July 9th. Why? Because The Internet thinks it was probably written by Taylor Swift. It all started when the owner of indie bookshop Good... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 16:47:07 UTC ]
More news stories like this | News stories tagged with: #taylor swift #bookstore #bookshop #memoir

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content

How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
More news stories like this | News stories tagged with: #book tour