HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started embracing more private forms of social media; today it's reshaping itself into a digital media publisher that helps brands develop content.Instead of relying on its own properties of apps and websites for traffic, Whisper has take a digital distribution approach similar to BuzzFeed. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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New York book publisher Casey McIntyre's health insurance allowed her to receive cancer care without saddling her family in medical debt. But as she navigated the health-care system, she met other patients who weren't so fortunate. Continue reading at CBC
[ CBC | 2023-11-29 22:49:53 UTC ]
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Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian
[ The Guardian | 2023-11-27 12:30:00 UTC ]
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Bookseller Katherine Morgan has founded her own online bookstore—all while working two gigs at Bookshop.org and Powell's City of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-27 05:00:00 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature
[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
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Montréal is a city of parallel universes, often most at ease ignoring each other. Across linguistic, cultural, and generational orbits, it’s also a city that’s shown tremendous appetite for German author Jenny Erpenbeck’s work, in great part due to De Stiil, an anglophone bookstore in the heart... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-15 10:00:51 UTC ]
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Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Revenue in the quarter ended September 30, 2023, rose 8% over fiscal 2023 at HarperCollins, and profits jumped 67%. Executives at parent company News Corp expect the publisher to show marked improvement over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The upstart conservative publisher is pulling the former White House chief of staff's book, 'The Chief's Chief,' from the market, and suing to claw back a $350,000 advance—and for millions in damages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-06 05:00:00 UTC ]
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In an October 30 message, Goodreads officials urged users to report activity designed to “harass readers or authors, or attempt to artificially deflate or inflate the overall rating” of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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