Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its competitors. The app was “never intended to go global” or to suit the needs of a direct-to-consumer market, according to an interview that Sarah Lyons, HBO Max’s head of product experience, gave Protocol. The network wanted to build an audience first, and then fix the app’s flaws as the service scaled up.While Lyons admits that the early days of HBO Max were rocky, she thinks the company made the right decision. We’ve been changing out the engine of the plane while we’re flying the plane,” she said. “I do think it was the right decision to try to balance both,” said Lyons.HBO Max first released its app in May 2020, to join an already saturated streaming ecosystem that included Netflix, Hulu, Disney+, Apple TV+ and others. At the time, both HBO Go (the network’s on-demand app for cable subscribers) and HBO Now (the standalone app for cord-cutters) were still available, a fact that confused many subscribers. The network has since retired both apps.Viewers have flocked to Reddit since the app’s initial launch with complaints that spanned platforms and devices. “We’ve been trying to watch the Harry Potter movies and literally every 15 min or so we get an ERROR message and have to force close... Continue reading at 'Engadget'
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Book retailer Barnes and Noble announced on Thursday that its partnership with Microsoft in a new limited liability company called Nook Media LLC is complete and ready to go ahead of Windows 8's launch. Barnes and Noble first announced it was considering a spin-off of its digital content... Continue reading at Betanews
[ Betanews | 2012-10-04 00:00:00 UTC ]
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In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
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#paid content
Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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Penguin’s Viking imprint has teamed up with digital developer TradeMobile to create an... Continue reading at The Bookseller
[ The Bookseller | 2012-09-03 00:00:00 UTC ]
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Kobo's Android app recently enjoyed a brief stint of global superiority, but that playing field has been leveled with the company's latest update for iOS. Like the Android version, Kobo for iOS now includes support for Dutch, French, German, Italian and Spanish. Additionally, users will also... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Travel Publisher Insight Guides has digitised its list and created a set of interactive apps to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
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A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Faber's latest app, The Sonnets by William Shakespeare, has been released worldwide today via... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Today Amazon announced that it's improving the code behind its Kindle app for iOS and Android to allow support for graphic novels and children's illustrated comics. The iOS app is also being polished to alow better searches of your library of downloaded titles and to better fit the iPad's... Continue reading at Fast Company
[ Fast Company | 2012-06-15 00:00:00 UTC ]
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Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to create a “smaller, nimbler, more profitable” company. Now the company has opted to close its digital magazine... Continue reading at AdWeek
[ AdWeek | 2012-05-26 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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