The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at 'The Christian Science Monitor'
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
News tagged with:
#hunger games
#nonprofit coalition
#included creating
#raise awareness
Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Neil Gaiman’s triumphant return to his famous Sandman character is collected in a deluxe hardcover edition by DC Comics. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#triumphant return
#dc comics
In ‘American Qur’an,' graphic artist Birk illustrates the Qur'an in renderings that blend Islam with Americana. The result is a book he hopes changes readers' minds about the sacred text. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
More news stories like this |
Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#native advertising
Over 40 authors including Alan Gibbons, Cathy Cassidy and Michael Rosen have backed a protest against the current UK school system following the "deeply disturbing" findings of a poll which suggested more than half of teachers are thinking of quitting. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cathy cassidy
#michael rosen
#deeply disturbing
Perhaps the biggest question to come from Pierre Leval’s written opinion in the extraordinary case of Google Books, is how it might ripple into the day-to-day application of fair use in higher education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest question
#google books
#higher education
Tolino, an alliance of German booksellers and counterpart to Amazon, welcomes two new booksellers, Mayersche and Osiander, and strengthens its position. The post German Tolino Alliance Welcomes New Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german booksellers
#booksellers appeared
Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane friedman
#bringing books
Attendees at this weekend's Southern California Independent Booksellers Association (SCIBA) show in Los Angeles celebrated an uptick in sales, as well as membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sciba show
#positive change
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bleacher report
#-based publisher
#social marketers
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#huge boost
#european publishers
#advertising industry
#digital experience
#ad experience
Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#show coverage
#changing world
A little time alone can go a long way in spurring your creative thinking and strengthening relationships.I recently got back from a week of solitude in a house off Buzzards Bay in Massachusetts. I was there to focus on finishing my book of short stories without distraction, conversations,... Continue reading at Fast Company
[ Fast Company | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
The buzz at the Frankfurt Book Fair this year is that more translations are finding their way into English language markets through indie publishers. The post The Life-Changing Magic of Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life-changing magic
#indie publishers
This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this |
In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark side
#social networks
Frankfurt Book Fair director Jurgen Boos talks about the major changes that are in store for the 2015 iteration of the industry's most important trade fair. Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
More news stories like this |
In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#france appeared
#literary agents
#literary agency
#hard work
#great authors
Books Are My Bag has teamed up with The Busking Project to launch The Bookshop Buskers. The initiative will see buskers and street theatre bring “high streets to life” on Saturday 10th October as part of the industry-wide Books Are My Bag (BAMB) campaign. The partnership’s aim is to provide... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry-wide books
#provide customers
#high streets