The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at 'The Christian Science Monitor'
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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Jonathan Harris is the new honorary president of the Independent Publishers Guild. Harris joined the IPG in 2000 shortly after setting up his publishing company, Learning Matters, which he sold to SAGE in 2011. His experience in publishing includes the launch of Blackstone Press and being m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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BEA show director Steve Rosato responded to questions about this year’s midweek BEA conference, and noted, “Obviously this year was a lot different. We learned that the consumer piece doesn’t mix with the trade piece. Change is good.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BookExpo America shifts to midweek this year, running Wednesday through Friday rather than Thursday through Saturday as in years past. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Booksellers have welcomed the news that Amazon is to start booking sales made to customers in the UK through its UK branch instead of through Luxembourg, though some say they remain "cautious" about the development. The online retailer brought its new arrangements, which means it will be taxed... Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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The story of Greenpeace activists Don't Trust, Don't Fear, Don't Beg by Ben Stewart will be made into a film buy Oscar-winner Lord Puttnam. The book, published by Guardian Faber last month, tells the story of the Arctic 30, a team of Greenpeace activists who were detained in a Russian jail... Continue reading at The Bookseller
[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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The challenges and opportunities associated with fan-created content are arguably even more prominent in licensed publishing than they are among publishers in general. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Sales at Hachette UK fell 4% year-on-year for the first quarter of 2015, partially due to an “unfavourable” VAT effect on ebooks, parent company Lagardere has said. Hachette UK said it had “steady sales in print and digital” in the first quarter of the year, with its performance “broadly in... Continue reading at The Bookseller
[ The Bookseller | 2015-05-13 00:00:00 UTC ]
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Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip... Continue reading at Advertising Age
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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A recent report valued STM Publishing at $35 billion annually. The report itself makes for a long but interesting read and really serves to highlight the sheer scale of this sector, the importance of technology, and the value attached to licensing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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Teresa Cremisi has been under the spotlight of the French book industry since she announced in an interview with the French trade publication Livres Hebdo last Friday (1st May) that she would step down from her post as chairperson of Flammarion on 2nd June. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Canadian bookstore giant Indigo hopes to expand into the US. But its stores will be like no other bookstore in the US: part bookstore, part 'cultural department store.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-07 00:00:00 UTC ]
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