GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with: #conde nast #digital conference #web pages #michael sebastian

Other Publishing stories related to: 'GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads'

Ingram, Microgroove Ink Deal to Add Book Sales to Mobile Apps

Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps

The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

Scholastic signs Kent for three-book deal

Scholastic UK has acquired three books from debut UK author Gabrielle Kent. Helen Thomas... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book deal #scholastic uk #helen thomas

B&H Kids Acquires 90 Titles from Standard Publishing

Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including works #popular authors

GQ's Chris Mitchell Named Vanity Fair Publisher as Conde Changes Keep Coming

Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age

[ Advertising Age | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast

Publishers urge European Commission to reject Google antitrust deal

European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World

[ PC World | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #latest proposal #antitrust case

How Condé Nast retooled for programmatic

Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic appeared #magazine publisher

Kobo Inks Exclusive Deal to Offer Reading Eggs E-books

E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this |

Trajectory Inks Deals to Distribute Berrett-Koehler, RosettaBooks in China

Digital vendor Trajectory announced deals at the Beijing International Book Fair to distribute the ebook titles of RosettaBooks and Berrett-Koehler in the Chinese market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook titles #chinese market

Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages

Book Deals: Week of August 25, 2014

Dessen’s latest to Viking Children’s and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #viking children

Vanity Fair Publisher Moves to Condé Nast Media Group President

The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
More news stories like this |

Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #named publisher #vanity fair #wear daily #statement thursday

New film deal for Moyes' latest

Jojo Moyes' chart-topping novel The One Plus One (Penguin) has been optioned by Hollwood film... Continue reading at The Bookseller

[ The Bookseller | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jojo moyes #film deal

Book Deals: Week of August 18, 2014

Shipman’s ‘Charm’ lures U.S. and int’l. buyers and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

Apologies From The Creator Of The Pop-Up Ad

"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company

[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published #original sin #banner ads

People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #unlike buzzfeed #september issue

Clockwise Podcast: Chromebooks, ebooks, Surface ads, and broken TVs

The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World

[ PC World | 2014-08-14 00:00:00 UTC ]
More news stories like this |

Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this |