GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with: #conde nast #digital conference #web pages #michael sebastian

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Danielle Steel Strikes Ten-Book Deal with PRH

Perennial bestseller Danielle Steel has signed a ten-book deal with Penguin Random House's Ballantine Bantanm Dell imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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The Evolution of Blurb: Adding Distribution and Experts

Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company

[ Fast Company | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #wired magazine #digital arm #banner ads


HC signs O'Porter in six-figure deal for adult novels

HarperCollins has signed a six-figure deal for two novels by TV presenter Dawn O'Porter. Commercial women's fiction director Kimberley Young signed a deal for world rights in all languages with Adrian Sington at Sington & Co Ltd. The books will be O'Porter's first adult novels. She has... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #adult novels #hc signs #commercial women #world rights


Standards a Top Priority at Books in Browsers V

At this year's Books in Browsers conference, many speakers addressed the importance and relevance of standards for ebooks and web content. The post Standards a Top Priority at Books in Browsers V appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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The FOLIO: 100

Welcome to the 2014 FOLIO: 100 and 20 in Their 20s, our annual list of the magazine and media industry's innovators, entrepreneurial thinkers and disrupters. As it does each year, the list represents every facet of publishing from every corner of the industry—big and small publishers in the... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual list #media industry #entrepreneurial thinkers #small publishers


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


Speculation Begins on Amazon, S&S Deal

A raft of stories speculate on what the new terms deal between Amazon and Simon & Schuster means for authors, other publishers and, of course, Hachette. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Amazon and Simon & Schuster reach a deal – what does this mean for Hachette?

Amazon and Simon & Schuster recently reached a deal on ebook and print book prices and it gives Simon & Schuster control over ebook prices 'with some limited exceptions.' E-book prices are reportedly part of the ongoing dispute between Amazon and publisher Hachette. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #publisher hachette #limited exceptions #e-book prices #ongoing dispute


S&S strikes 'version of agency' deal with Amazon

Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #multiyear deal #simon schuster #digital books #limited exceptions #ebook pricing


Amazon agrees ebook pricing deal

Online retailer Amazon reaches a deal with publisher Simon & Schuster over the pricing of ebooks. Continue reading at BBC News

[ BBC News | 2014-10-21 00:00:00 UTC ]
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Amazon and Simon & Schuster reach a deal on internet book sales

Amazon just found a way to put further pressure on Hachette in its ongoing pricing war: strike a deal with another publisher. The online retailer has forged a new agreement with Simon & Schuster that will keep the book giant's digital and physical... Continue reading at Engadget

[ Engadget | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #simon schuster #book giant


Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely


Film and TV deal for Smith's Desert God

Anna Lena Films has acquired the film and TV rights for Wilbur Smith’s novel Desert God, published by HarperCollins.   The rights were bought from Kevin Conroy Scott at Tibor Jones Management. The deal also includes film and TV rights to River God and The Seventh Scroll, also from the Epic... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv deal #wilbur smith #tv rights


Editorial Assistant Turns Blog Post into Multibook Deal

What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
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Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Publishing houses are throwing book deals at YouTube 'stars'

Let's say you can't get enough of it'sGrace (above) on YouTube but you're taking a week-long no-tech camping trip soon and aren't excited about missing her wit and charm. Well, host Grace Helbig's book Grace's Guide: The Art of Pretending to Be a... Continue reading at Engadget

[ Engadget | 2014-10-14 00:00:00 UTC ]
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Book Deals: Week of October 13, 2014

Thomas Dunne picks up Harms’s second and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Canadian Poet Goes to FSG in Major Deal

In a deal closed shortly before the fair got underway, Trident Media’s Ellen Levine sold a debut novel to Farrar, Straus & Giroux’s Jonathan Galassi for a figure rumored to be in the substantial six figure range. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian poet #major deal #trident media #straus giroux #jonathan galassi