GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Parragon is to publish a series of activity and sticker books based on Mattel’s Ever After... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Walden Pond Gets ‘Heroic’ With Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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OverDrive added more than 2,100 libraries to its global network in the first four months of the year, gains that mark its effort to add a wide range of direct-to-consumer services to its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Children’s publisher Usborne has signed an ebook distribution deal with ePubDirect.... Continue reading at The Bookseller
[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Inkling, an online publishing platform, has entered into separate agreements with Wolters Kluwer Health and McGraw-Hill Education to use its digital authoring platform Inkling Habitat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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A HarperCollins spokesperson has said the company is "focused on closing the deal"... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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Children's publisher Capstone Young Readers and Epic!, a kids’ ebook subscription service, announced a distribution agreement that will make 500 Capstone titles available through the Epic! digital service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Joel Dicker and his French publisher have denied that The Truth About the Harry Quebert Affair (... Continue reading at The Bookseller
[ The Bookseller | 2014-04-24 00:00:00 UTC ]
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The Taunton Press has reached a five-year custom publishing agreement with Stanley Black & Decker Inc. to develop a Stanley-branded publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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This month, new cookbook and food writing deals for Rick Bass, Andy Ricker, Tal Ronnen, Amelia Saltsman, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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After months of uncertainty, efforts by former authors of MacAdam Cage, the now-defunct San Francisco independent publishing house, to retrieve the print rights to their books appear close to a resolution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Company Pictures, the production company behind adaptations of The White Queen and Wolf Hall, has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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A film-to-book adaptation from Haifaa al Mansour and a new fantasy graphic novel series are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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The publisher and nonprofit have agreed to co-publish a 12-book collection of TED books, with a new title to be released every one-to-two months, beginning in September 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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A memoir for E! News co-anchor and reality star Giuliana Rancic, four new posthumous Robert B. Parker novels, and a multi-book deal for "the female Stephen King" are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Sceptre has signed a three-book deal with David Mitchell, including a sequel to The Reason I Jump... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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Recently, experts working on ORCID and ISNI, both ISO-standard identifiers, spoke with one of the founders of schema.org to facilitate their use as embedded persona references, particularly through extensions such as BibExtend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Andrews McMeel Publishing signed an agreement with Vegan Heritage Press for sales, distribution and fulfillment in the U.S., Canada, and open market for eight titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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