GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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HarperCollins Children's Books has signed a new three book deal with Holly Smale, author of... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Choc Lit has bought world rights in self-published author Kirsty Ferry’s adult fantasy The... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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The Independent Publishers Guild (IPG) has partnered with Ingram Content Group to allow... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Transworld has signed two books from debut writer Abbie Ross for its Doubleday list. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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Sebastian Faulks gave his former Sunday Telegraph boss, John Thompson, a warm send-off in his tribute yesterday, "A nurturing force in the final days of Fleet Street".It reinforced the picture drawn of Thompson in the more formal Daily Telegraph obituary following Thompson's death, aged 93, on... Continue reading at The Guardian
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Oneworld has acquired what could be the final novel from prominent US novelist Peter Matthiessen... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Garth Risk Hallberg's City on Fire described by publisher as 'best American novel I've ever read'Fresh from selling film rights to Scott Rudin and signing a $2m publishing deal in the US, the novelist Garth Risk Hallberg has struck a "substantial" six-figure deal with Jonathan Cape in the UK for... Continue reading at The Guardian
[ The Guardian | 2013-11-25 00:00:00 UTC ]
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Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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The makers of the viral hit The Fox will launch a picture book based on their comedy video. Continue reading at BBC News
[ BBC News | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Pan Macmillan has acquired five self-published and two unpublished novels by bestselling ebook... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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