GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with: #conde nast #digital conference #web pages #michael sebastian

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Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Amazon's E-Book Deals Were Just as Tough as Apple's

It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Apple ebook deal 'cost millions'

A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World

[ BBC World | 2013-06-04 00:00:00 UTC ]
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Is Amazon Too Much Trouble to Deal With? One Pub Says Yes

Frustrated by what it sees as poor service, independent children's book publisher Barefoot Books says 'life is too short' to deal with Amazon and is cutting its ties. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-28 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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HMRC needs to apply rules to Amazon

Keith Smith from Warwick and Kenilworth Bookshops has criticised HMRC and the government for... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Canongate signs deal for Creative Freedom

Canongate has acquired world rights in Creative Freedom, a book by artist, writer and documentary... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Condé Nast scraps Easy Living magazine after eight years

Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
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Condé Nast Launches B-to-B Ecommerce Site

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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Wilkinson to give up day job after new Pan Mac deal

Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Dubai Arabic E-bookseller Rufoof Attracts 100,000 Users

Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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Deals hot up for middle-grade books

Children’s publishers’ much-discussed search for middle-grade hits is starting to hot... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Audible deal with PFD

Audible has signed world English rights to the novels of Georges Simenon, best known for his... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Tor unwraps pre-empt deal

Tor UK has pre-empted UK rights in two novels by Australian author Rjurik Davidson, acquiring the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Key deals from LBF

Fiction Headline signed four novels from Norwegian psychiatrist-turned-crime writer Torkil... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Harvard University Press Turns 100

Over the course of its 100-year history, Harvard University Press in Cambridge, Mass., has had to navigate difficult times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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