GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Berkley lays down seven figures for Karen White, Garth Nix takes his latest to Scholastic, trans-rights activist Janet Mock sells another memoir, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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Top publishing experts share their tips on how to get your business book published.For business leaders, publishing a book can mean greater credibility, bigger sales, lucrative speaking engagements, and other career and business benefits. But "getting a book deal" isn't as simply as penning a... Continue reading at Fast Company
[ Fast Company | 2016-03-18 00:00:00 UTC ]
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Harper lands a Kennedy memoir, Ballantine re-ups historical fiction bestseller C.W. Gortner, SMP buys a recent U.K. bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Children's book editors from the US, Canada, Australia and New Zealand: apply for the German Book Office New York editor's trip by April 11, 2016. The post Apply Now for the 2016 Children’s Book Editor’s Trip to Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
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Charter Communications' proposed takeover of two other cable companies — Time Warner Cable and Bright House Networks — is nearing the finish line as federal officials appear poised to approve the mammoth $67-billion deal in the coming weeks.Federal Communications Commission Chairman Tom Wheeler... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-17 00:00:00 UTC ]
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Author and spiritualist Theresa Cheung has found a new publisher in Piatkus, after previously being published by Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Viking has pre-empted world rights for a debut psychological thriller My Sister’s Bones by British author Nuala Ellwood. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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For a 2012 episode of the popular TV show "Mad Men," Lionsgate paid an estimated $250,000 for the sound recording and publishing rights to use "Tomorrow Never Knows." Money may not buy love, but the steep price for a single Beatles song helps explain why Sony Corp. would be willing to make a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-16 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Hodder & Stoughton has confirmed a two-book deal with actress, director, screenwriter and entrepreneur Talulah Riley. Continue reading at The Bookseller
[ The Bookseller | 2016-03-12 00:00:00 UTC ]
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HarperCollins has signed a global publishing deal for The Girl from the Savoy by historical novelist Hazel Gaynor. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Sally Kim closes her first deal as Putnam’s editorial director, Booker Prize–nominee Paul Kingsnorth closes a double at Graywolf, Norman Ollestad sells his new novel to Counterpoint, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Campbell Books, the pre-school imprint of Macmillan Children’s Books, has signed a two-book deal with pre-school music specialists Monkey Music. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Hodder Children’s Books, part of the Hachette Children’s Group, has acquired a picture book by US TV host Jimmy Fallon. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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