If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference Monday, Ms. Ostroff, now president of Conde Nast Entertainment, said digital video would allow the show's creators to dive deeper into the show's many characters with short videos that accompany the episodes. She even likened it to a video game, where viewers have control over their experience.Ms. Ostroff helped introduce and lead the CW network in 2006. Lately, however, digital video has become a far more urgent topic for her. As president of Conde Nast Entertainment since 2011, she oversees the video content for many of the magazines Conde Nast publishes, including Vogue, Vanity Fair, Glamour, GQ and Wired. This year alone, she said, Conde Nast Entertainment has introduced more than 100 digital-video series. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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Orion Children's Books has acquired a new series by TV presenter Holly Willoughby and her... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Midpoint Trade Books has signed a distribution deal with Digital Leaf, a London-based children’s book and app publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
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More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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Titan Books has acquired a military science-fiction thriller, describing it as a “the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget
[ Engadget | 2013-01-14 00:00:00 UTC ]
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