Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban Dictionary, ScienceDaily and photo-sharing site Imgur are among the first publishers that have signed on to not serve ads to Contributor subscribers.Google's Contributor is effectively an ad blocker, but one that benefits publishers as well as users. Like a traditional ad blocker, albeit one in which publishers give their cosent, Contributor blocks the ads on a participating publisher's page so that visitors can focus on the content they came for. The space the banners would otherwise occupy will still be there, but the actual ads will be replaced with a "Thank you" message. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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In spring 2017, global markets crowned Evan Spiegel the new boy king of tech. At just 26 years old, Spiegel took his photo-message and camera company Snap Inc. public for $24 billion, making it the biggest initial public offering in years. The unprofitable company was valued more highly than... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-19 14:00:00 UTC ]
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In spring 2017, global markets crowned Evan Spiegel the new boy king of tech. At just 26 years old, Spiegel took his photo-message and camera company Snap Inc. public for $24 billion, making it the biggest initial public offering in years. The unprofitable company was valued more highly than... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-19 14:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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Pirate site Sci-Hub has been blocked in Russia after a group of publishers applied to the courts to get service providers to stop serving the site. Continue reading at The Bookseller
[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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