Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Children’s authors Judith Kerr and Michael Morpurgo will next week launch a campaign to fund a new gallery at Seven Stories, the Newcastle-based National Centre for Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Pictures Mean Business (PMB), the campaign co-founded and run by Sarah McIntyre and aimed at boosting recognition in the industry and among the public for illustrators, is moving into “phase two”, with an expanded team and a new website. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Annual bookshop campaign Books Are My Bag has unveiled its campaign plans for the autumn, featuring partnerships with National Poetry Day and the Wellcome Collection, and a dedicated flagship event. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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In an echo of the efforts the Trump White House made in January to block Macmillan's 'Fire and Fury,' Simon & Schuster's counsel has rebuffed a Trump campaign attempt to stop 'Unhinged,' calling the Trump effort 'hollow legal threats.' The post Trump Campaign Tries to Stop Omarosa Manigault... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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The recordings that reality TV star and former White House special assistant Omarosa Manigault Newman made of Chief of Staff John Kelly and President Donald Trump can be seen as a publicity stunt for her book tour. Or another distracting episode in the Trump news cycle. Or even as an alarming... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-08-15 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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The Lion, the Witch and the Wardrobe had a lasting impression on author Piers Torday—so much so, that his latest book is loosely based on the classic. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Condé Nast, owner of some of the most storied titles in magazine publishing, has been on the same downward slide as other print-centered media companies in the past decade. But apparently its... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-08-08 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian
[ The Guardian | 2018-08-03 00:00:00 UTC ]
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