A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer Google+ circle management, publishing, and monitoring to a subset of their brand clients who already manage their social media presences with their products. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages, Google product manager Sarah McKinley wrote in a blog post. We are currently working with these companies so that we can experiment and get feedback. They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks. Roland Smart, senior director of product marketing at Involver, told Adweek that each social network is different, and it's clear to him that Google is bringing its "pedigree" in advertising to its development of Google+. While Facebook started as a purely social environment and then became an advertiser-friendly space, he said, Google has the advantage of bringing its strong advertising background and full suite of products to bear from the very beginning. "One thing that will resonate with marketers . . is [they] will have the opportunity to do retargeting in much finer grain segmentation than on other... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Stephen Page, Faber c.e.o., has been named as the most inspiring digital publishing person at... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times
[ The New York Times | 2012-11-29 00:00:00 UTC ]
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Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
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A patent, titled “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive right to the page turn in an e-reader application. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-25 00:00:00 UTC ]
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Apple now holds the patent for the appearance of their animation which makes it look as if the reader of an ebook is turning a physical page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
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Google Books is great at helping you find interesting reads, and makes it easy to view them online from just about any device. The service isn’t quite as versatile when it comes to letting you download local copies in a format of your choice, unfortunately, but that’s where FSS Google Books... Continue reading at Betanews
[ Betanews | 2012-11-08 00:00:00 UTC ]
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The PBS Off Book series interviews creators and collectors about their favorite analog formats. Continue reading at The Atlantic
[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff
[ Stuff | 2012-10-08 00:00:00 UTC ]
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Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD
[ AllThingsD | 2012-10-04 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google have reached a settlement agreement over... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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More than anything, maintaining a website is about keeping its content relevant and up-to-date.Thousands of tools—from all-inclusive content management systems to sidebar widgets—can help online editors manage the task. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-02 00:00:00 UTC ]
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