Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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Traditional publishing is 'no longer fair or sustainable', says Society of Authors

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing'After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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HarperCollins Presses Damages Case Against Open Road

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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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On the agenda at Digiday Publishing Summit: Sept. 17-19

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[ Digiday | 2014-07-10 00:00:00 UTC ]
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[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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