Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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W H Smith will be the official bookseller at the 25th Guildford Book Festival. The retailer... Continue reading at The Bookseller
[ The Bookseller | 2014-04-25 00:00:00 UTC ]
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Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Fox Chapel Publishing has bought rights to 1,400 books from New Holland Publishers U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World
[ BBC World | 2014-04-17 00:00:00 UTC ]
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Simon & Schuster Children’s Books has acquired a new animal fantasy story for readers... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Late Friday afternoon, the Authors Guild filed its appeal in its copyright infringement lawsuit against Google. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Sphere has acquired an "incredible" true Holocaust story "about three pregnant... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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With day one of the London Book Fair not yet closed, another book is emerging as a hot title: a memoir by "New Yorker" contributor Lauren Collins which has the working title, "French Lessons." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Walker Books has acquired a middle-grade title from debut author Michael Byrne. Lottery... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Turner Publishing has acquired the assets of Hunter House Publishers. The deal involves over 225 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Hodder & Stoughton is to purchase Quercus. The announcement was made to the markets today... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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Hodder has acquired world rights in an “astonishing” debut novel by a journalist and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir has acquired a literary debut by 34-year-old poet and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Copyright experts had seen the case as a key test of the DMCA's "safe harbor" provision, which protects Internet service providers from liability for the infringing behavior of its users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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