Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a new series for middle-grade readers from debut... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
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Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Mondadori has acquired social reading service Anobii, which has more than a million users worldwide, with its strongest base in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Simon and Schuster Children’s Books has acquired two novels for nine to 12-year-olds from... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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The film rights to Tom Rob Smith’s newly published The Farm (Simon & Schuster) have... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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Tor in the UK and US have acquired a “thrilling” YA/adult fantasy adventure series.... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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Mark Driscoll reportedly paid the firm ResultSource Inc. hundreds of thousands of dollars to secure a place on the NYT bestseller list for his book. It's only the latest story of companies who will work to ensure a book makes it onto a bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Egmont has bought two YA novels by Brighton-based author Lisa Heathfield. Fiction editorial... Continue reading at The Bookseller
[ The Bookseller | 2014-03-04 00:00:00 UTC ]
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Hot Key Books has bought UK and Ireland rights in We Are Liars, a YA novel from National Book... Continue reading at The Bookseller
[ The Bookseller | 2014-03-03 00:00:00 UTC ]
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In deal that unites two of the largest players in the digital college textbook field, Ingram’s VitalSource Technologies has acquired the assets of CourseSmart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Booksellers Association calls in celebrity support for Books Are My Bag campaign after more than 500 closures since 2005The number of independent bookshops gracing British high streets has fallen below 1,000 – a third fewer than nine years ago, amid cut-throat competition from supermarkets,... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
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Simon & Schuster UK has won the won the UK rights to two novels by journalist, director and... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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CodeMantra, the technology and service provider to publishers and other content companies, has been acquired by a Boston-based investment group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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#content companies
Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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In a deal that adds 27 titles to its backlist, Graphic Arts Books has acquired the trade books and publishing rights of Companion Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
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Hodder Children’s Books has acquired Boyface, a debut series from children’s comedian... Continue reading at The Bookseller
[ The Bookseller | 2014-02-17 00:00:00 UTC ]
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