Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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#make ebooks
Simon & Schuster has acquired rights to former Avon author Luca Veste’s new crime novel... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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#ss buys
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#simon schuster
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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#premium publishers
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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#publisher partners
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Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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#ebook list
Sphere has acquired a book on growing up from actress, singer and vlogger Carrie Hope Fletcher,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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#youtube star
Penguin's Celebra imprint has taken world rights to the first book by multi-hyphenate star, Jennifer Lopez. "True Love," will be released simultaneously in English and Spanish on October 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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#audiobook publisher
Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Pan Macmillan has acquired a debut trilogy about the Battle of Hastings told from the perspective... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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Michael Joseph has acquired a new crime series by Howard Linskey. Editor Emad Akhtar bought... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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Weidenfeld & Nicolson has won an auction for a debut novel featuring a "chilling"... Continue reading at The Bookseller
[ The Bookseller | 2014-05-13 00:00:00 UTC ]
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The San Francisco-based McEvoy Group, owner of Chronicle Books, has acquired children's book and gift publisher, I See Me! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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#chronicle books
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ReaderLink Distribution Services has acquired book assets from HDA that will allow the company to take over book distribution to the Menard’s and Bed, Bath & Beyond chains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#book distribution
Recorded Books Inc. has acquired HighBridge Audio, the audiobook imprint of Workman Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#recorded books
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HarperCollins' parent company News Corp has acquired Harlequin Enterprises from the Canadian... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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The consolidation in the trade market continues today, just not in the way anyone expected, with HarperCollins agreeing to pay C$455 million to acquire Harlequin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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William Heinemann is to publish a book looking at productivity and why “some people seem to... Continue reading at The Bookseller
[ The Bookseller | 2014-04-29 00:00:00 UTC ]
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Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
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